Segmentation is the splitting of your list based on a set of criteria, such as the items a contact has purchased. Filtering is the act of applying the criteria to your list.
Listrak's filtering system takes your entire list of contacts and excludes contacts based on whether or not they meet the filter you apply.
Apply filters in many different places across the platform, such as:
- A New Message
- Dynamic Content
- Your Contact List
- Creating a Split Test
- Listrak Conductor
Learn more about the segmentation and filtering capabilities in the below content: