You can now control and manage your SMS segmentation within the Listrak platform. With custom segmentation, you have the ability to add, edit, and create up to 15 custom fields to use within your SMS campaign. Navigate to Profile Fields by clicking in the menu Contacts > Profile Fields and follow the below steps.

SYSTEM PROFILE FIELDS

A system profile field is just a pre-set profile field type to get you started. Your account is set up with 5 of them, and they cannot be edited:

  • Birthday
  • Email Address
  • First Name
  • Last Name
  • Postal Code

CUSTOM PROFILE FIELDS

You can create up to 15 custom profile fields to collect preferences and use for segmentation. When creating fields, select from four different profile field types: number, text, date (mm/dd/yyyy), and checkbox, and follow the instructions below:

  1. Click New Profile Field.
  2. Enter a Field Name.
  3. Select a Field Type from the drop-down menu.
  4. Click Save.

CUSTOM PROFILE FIELDS USE CASES

Use custom profile fields to differentiate between contacts or preferences like...

  • Anniversary date
  • VIP status
  • Preferred store number
  • Gender
  • Reward point value¬†
  • Region
  • Channel preference

For more information on SMS messaging, reach out to your Account Manager or Listrak Support!

Did this answer your question?