Add social proof to your Abandonment Campaigns by pairing them with User Generated Content (UGC).
Begin by contacting your Account Manager to add alternate images to your account. This will give you the ability to store up to five UGC images per product to your product file. Listrak supports a variety of UGC integrations including Olapic, Curalate, and Pixlee. You can also set up a custom UGC/alternate image feed.
Once images have been added to your Listrak product catalog, you are ready to add UGC to your abandonment campaigns. The following directions provide a high-level overview of how to add one UGC image to the first item in the cart. You may add up to five UGC images per item. You may also add UGC images to additional items.
SET UP PERSONALIZATION FIELDS
1. Navigate from the home menu to Solutions.
2. Go to Abandonment.
3. Then Settings.
4. Click Personalization Fields in the upper right-hand corner.
5. Click Add New Field.
6. Navigate to Cart.
7. Go to Items.
8. Then Product.
9. Click Alternate Images.
10. Then URL.
11. Select URL.
12. Click Next.
13. Under Items, Item 0 will be the first item in the cart.
14. Click Next.
NOTE: Under AlternateImagesType1#, 0 refers to the first UGC images associated with the product (up to five are available).
15. Click Save Field.
When the first item in a cart has at least one UGC/alternate image, the image URL will be saved to this personalization field where it can be used in your message design.
ADD A CONDUCTOR STEP TO CLEAR THE IMAGE
To ensure that images remain in sync the next time subscribers abandon their carts, remove this image prior to your subscribers exiting your abandonment conversation to ensure your images remain in sync.
- Navigate from the home menu to Authoring.
- Go to Listrak Conductor.
- Then Conversations.
- Select your Abandonment Conversation.
- Click the green plus sign where you want to add a step.
- Select an Action Step.
- Click the Action Step.
- Select the Action Type of Update Segment Field with Value to each thread prior to the terminate step.
- Select the Segment Field <<SCA\Cart-Items-0-Product-AlternateImagesType1-0-Url>> from the drop-down menu.
- Then Select clear the existing value.
You are now ready to create messages using a UGC image.
USE DYNAMIC CONTENT FILTERING TO FIND CARTS WITH UGC
Since not all cart items will have UGC images associated with them, you will want to create a version of your message that includes UGC and one that does not. You can use dynamic content filtering to find carts where <<SCA\Cart-Items-0-Product-AlternateImagesType1-0-Url>> is not blank. These carts have UGC available for item one.
ADD THE UGC IMAGE TO YOUR MESSAGE DESIGN
Lastly, you can insert the personalization field <<SCA\Cart-Items-0-Product-AlternateImagesType1-0-Url>> in your HTML or Composer message to pull the UGC Image for item one into your message design. You can use this image in place of the product image or in addition to the product image if you wish to give your subscriber additional views of products they have abandoned.