Listrak's Shopping Cart Abandonment (SCA) program allows you to add a dynamic cart to your emails to display the items your customers added to their cart. Add cart recreate parameters to these links so your customer's cart items will populate when clicking these links.
Updating the Cart Link
Add the cart recreate links is in the cart section of the email by following these steps.
⚠️ The cart recreate parameter can store all data for 10 items.
Navigate to Solutions > Abandonment Settings.
Edit the cart version that is used in your SCA messages.
Click the HTML tab.
💡 CTRL+F for href, where the first result is the cart link
Enter
?ltkcart=[Root:CartLink,""]after the backslash in the URL. This is the snippet of the URL that stores a customer's cart contents and allows them to display on-site.Repeat step 4 for any additional URLs.
Click Save Layout.
Updating Links in the Message Body
In addition to updating the links in your dynamic cart, you will also need to update any other cart links in a message. Cart links are found in the call to action (CTA), buttons, and hero images.
Select your Abandonment List.
Navigate to Messages > Email View Saved Email.
Select a Saved Message.
💡 Check the View All Saved Messages checkbox if you do not see any messages
Click the HTML tab.
Locate the first cart link.
Enter
?ltkcart=<<ShopperInfo\CartLink>>to the end of any cart URL, before the quotation mark.Repeat steps 5 and 6 for any additional links.
Save the message.
Repeat this process for all abandonment messages.
Updating and Publishing the Conversation
Navigate to Automation > Conductor Conversations.
Select your Abandonment Conversation.
Click the first message icon.
Click Edit a Saved Message.
Select the message 1 with the updated cart links.
Repeat steps 3 through 5 for any additional messages.
Click Publish to allow contacts to receive the updated messages.