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File Import Guide

Learn more about product, order, and customer data file feeds.

Providing import files or data files via the FTP enables merchants to submit order history, customer information, store data, and product catalog data. This information is used throughout Listrak to support various solutions.

FTP Server Address and Credentials

Get your username and password by following the below steps.

  1. Navigate to Integrations > Integrations Management.

  2. Click New Integration.

  3. Locate the FTP Integration type and click Integrate.

  4. Add the required information for Setup.

  5. Click Generate Credentials for the username and password.

⚠️ The Listrak FTP should be used for all File Imports. Use the External FTP for file exports only.

File Transfer Options

Preferred Option: SFTP (Recommended)

Listrak's primary file transfer endpoint is: transfer.listrak.com

This endpoint supports SFTP only and should be used for all new integrations. SFTP provides encrypted transport and is the recommended method for securely transferring files to and from Listrak.

Legacy Compatibility Option

For clients that are still working toward SFTP adoption or that require support for older cipher suites, Listrak also provides:ftp.listrak.com

This endpoint supports legacy file transfer requirements and should be considered a temporary compatibility option.

💡 When connecting over FTP, clients must use the platform's integrated PGP encryption functionality to protect data files in transit and at rest. PGP encryption is required because this endpoint may be used to support protocols or cipher configurations that do not provide the same security protections as the SFTP-only environment.

Review File Import Specifications

There are four (4) import files that are currently accepted and imported by Listrak. The import process has predetermined file names that will import automatically. You may, however, upload any file to Listrak with as long as you provide a matching file name. There are four files that are required:

  1. Orders File
    Expected file name: Listrak_Order_Feed_DATE.csv

  2. Order Items File
    Expected file name: Listrak_OrderItem_Feed_DATE.csv 

  3. Customers File
    Expected file name: Listrak_Customer_DATE.csv

  4. Products File
    Expected file name: Listrak_Product_Feed_DATE.csv

Formatting Requirements

  • Accepted file formats: .txt .csv .xlsx 

  • Accepted encoding: UTF-7, ASCII, UTF-8, Unicode 

  • If using plain text, remove all carriage returns (CR) and line feeds (LF, CRLF)

  • Use text qualifiers when necessary.

File Specifications

Data required to power a solution will differ from solution to solution. Supplying as much data as you have available will allow your solutions to function at an optimal level. In the File Specifications guide, linked below, you will find all the data points that can be included in the Customers, Orders, Order Items, and Products file.

If you are currently onboarding a solution at Listrak, work with your onbarding team to determine which data points are required for your unique set of solutions. If you are interested in adding additional solutions to your Listrak solution set, please work with your account team.


For more information about data fields that can be supplied with data file imports:


If you are working with our onboarding team, please create samples of all files on the FTP and then reach out them to validate your files. 

Alternatively please continue to the next step of configuring the import process. 

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