When composing an email you specify can specify the values that will be available in your Google Analytics account to be used for data analysis. In addition to your own analysis, by granting Listrak to your Google Analytics data your Listrak team can help with troubleshooting and addition strategy suggestions.
To grant access:
Log in to your Google Analytics account at https://analytics.google.com/.
Navigate to the Admin tab.
In the View column, click User Management.
Under the Add permissions for: field enter the email address for Listrak's Google Analytics account
💡 Ask your Account Manager for the email address
Click the permissions drop-down menu to the right of the text field and select the checkbox next to Read & Analyze.
Click Add.
Now that you have granted permission Listrak will be able to see the performance of your campaigns and can use this data to help provide strategic recommendations for your program.