1. Navigate from the home menu to Solutions.

  2. Go to Coupons.

  3. Then Barcode & QR Generator.


Static barcodes contain the same coupon information for every customer. When generating these codes, a subscriber field doesn't need to be entered. The codes won't be individualized for every customer. 

1. Select the barcode format from the drop-down menu.

2. Then enter your static code. The static code is the text that will appear underneath the barcode. A live preview of this is represented on the right-hand side of the screen.

3. Update the barcode options to reflect your preferences. This includes the height, padding, font, and styling options for your barcode.

NOTE: The border width defaults to how many characters are entered. Five pixels of white space are added around the barcode for reader scannability.

4. Lastly, select the yes/no radio button to show the static code below the barcode.


1. Enter a static code or select the location of the dynamic code you want to transform into a barcode or QR code.

2. Copy and paste the HTML or URL from your barcode into the HTML of your message. 


A direct URL doesn't have the link wrapped in an image source HTML tag which allows it to be placed immediately on your website or email. This should be used when entering an image source in the WYSIWYG editor.

NOTE: Before a direct link to your barcode can be inserted into your email with the current WYSIWYG, the image needs to be uploaded to the Listrak media library. 

Barcode Format Types


Code 39 is a 1-dimensional barcode (1-D), which is used to represent the traditional recognized barcode style. 1-D barcodes have different widths and spaces of the lines, but are linear. Its name stems from the original character limit of 39.

Characteristics of Code 39 (3 of 9):

  • Encodes 43 characters

  • Alphanumeric

  • An asterisk represents the start/stop, but is optional in text

  • Commonly found in automotive and the United States Department of Defense

CODE 128

Code 128 is also a 1-D barcode. Code 128 is useful in bigger industries for transportation and distribution with a non-point of sale (POS). Code 128 is a combination of 3 subsets (A, B, C) each allowing for different levels of density and character sets. This is represented in the beginning bars of the barcode.

Code 128:

  • Encodes 128 characters of American Standard Code for Information Interchange (ASCII)

  • Alphanumeric or numeric characters

  • Contains large amounts of data in a small space

  • Commonly found in supply chain


Quick Response (QR) codes, which are commonly known as 2-dimensional (2-D) barcodes or matrix codes, are viewed both horizontally and vertically. 2-D codes are capable of holding more information. QR codes have the accessibility to be scanned using a laser scanner and are commonly viewed on a smartphone device.

QR code:

  • Alphanumeric or numeric characters (more than 100)

  • More flexibility

  • Email addresses, names, and other customer information

  • Commonly found in retail, entertainment, and advertising

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