To access the barcode generator navigate to Solutions > Solutions Barcode & QR Code Generator.

Static Barcodes

Static barcodes contain the same coupon information for every customer. When generating these codes, a subscriber field doesn't need to be entered.

  1. Select from one of the three types from the drop-down menu:

    • CODE 39 is a 1-dimensional barcode (1-D), which is used to represent the traditional recognized barcode style. 1-D barcodes have different widths and spaces of the lines, but are linear. Its name stems from the original character limit of 39.

      • Encodes 43 characters

      • Alphanumeric

      • An asterisk represents the start/stop, but is optional in text

    • CODE 128 is also a 1-D barcode. Code 128 is useful in bigger industries for transportation and distribution with a non-point of sale (POS). Code 128 is a combination of 3 subsets (A, B, C) each allowing for different levels of density and character sets. This is represented in the beginning bars of the barcode.

      • Encodes 128 characters of American Standard Code for Information Interchange (ASCII)

      • Alphanumeric or numeric characters

      • Contains large amounts of data in a small space

    • QR CODE/Quick Response codes, which are commonly known as 2-dimensional (2-D) barcodes or matrix codes, are viewed both horizontally and vertically. 2-D codes are capable of holding more information. QR codes have the accessibility to be scanned using a laser scanner and are commonly viewed on a smartphone device.

      • Alphanumeric or numeric characters (more than 100)

      • More flexibility

      • Email addresses, names, and other customer information

  2. Enter the static code. The static code is the text that will appear underneath the barcode. A live preview of this is represented on the right-hand side of the screen.

  3. Update the barcode (design) options to reflect your preferences. This includes the height, padding, font, and styling options for your barcode.

    💡 The border width defaults to how many characters are entered. Five pixels of white space are added around the barcode to make it easy for the user to scan the code.

  4. Lastly, select the yes/no radio button to show the static code below the barcode.

Adding Barcodes to an email


  1. Copy the image URL located in the Direct URL tab.

  2. Within Composer - drop an Image content element onto the canvas.

  3. Click on the image element within the canvas to open the property panel.

  4. Click Image Source in the property panel and paste the direct image URL into the field.

  5. Click Submit to apply to the email design.


  1. Copy the image URL located in the Embed in Message tab.

  2. Paste the image tag into the desired location with the HTML of the email design.

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