To access the barcode generator navigate to Solutions > Solutions Barcode & QR Code Generator. 💡 If you don't see this in your account, contact your Account Manager to have this feature enabled.

Barcode Generator

The barcode generator takes the text in the segmentation field that you have specified and creates a barcode image URL from that text. The barcode generator does not generate or assign dynamic codes to individual subscribers. These codes must already be assigned to the subscriber.

💡 Create a new barcode for each campaign. When working with dynamic codes, it's important to always double-check that you've selected the correct list and segmentation field since it will likely vary from campaign to campaign.

  1. Select from one of the three types from the drop-down menu:

    • CODE 39 is a 1-dimensional barcode (1-D), which is used to represent the traditional recognized barcode style. 1-D barcodes have different widths and spaces of the lines, but are linear. Its name stems from the original character limit of 39.

      • Encodes 43 characters

      • Alphanumeric

      • An asterisk represents the start/stop, but is optional in text

    • CODE 128 is also a 1-D barcode. Code 128 is useful in bigger industries for transportation and distribution with a non-point of sale (POS). Code 128 is a combination of 3 subsets (A, B, C) each allowing for different levels of density and character sets. This is represented in the beginning bars of the barcode.

      • Encodes 128 characters of American Standard Code for Information Interchange (ASCII)

      • Alphanumeric or numeric characters

      • Contains large amounts of data in a small space

    • QR CODE/Quick Response codes, which are commonly known as 2-dimensional (2-D) barcodes or matrix codes, are viewed both horizontally and vertically. 2-D codes are capable of holding more information. QR codes have the accessibility to be scanned using a laser scanner and are commonly viewed on a smartphone device.

      • Alphanumeric or numeric characters (more than 100)

      • More flexibility

      • Email addresses, names, and other customer information

  2. Select the subscription list, field group and field.

  3. Update the barcode (design) options to reflect your preferences. This includes the height, padding, font, and styling options for your barcode.

    💡 The border width defaults to how many characters are entered. Five pixels of white space are added around the barcode to make it easy for the user to scan the code.

  4. Select the yes/no radio button to show the static code below the barcode.

  5. Enter the static code. The static code is the text that will appear underneath the barcode. A live preview of this is represented on the right-hand side of the screen.

Adding Barcodes to an HTML email

1. Enter a static code or select the location of the dynamic code you want to transform into a barcode or QR code.

2. Copy and paste the HTML or URL from your barcode into the HTML of your message. 


A direct URL doesn't have the link wrapped in an image source HTML tag which allows it to be placed immediately on your website or email.

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