Listrak Predictive Content enables you to dynamically insert content from your website into your email campaigns.



Content Manager

Adding to Email



  • The Listrak Predictive Content Crawler automatically finds and indexes content on your website.

  • The Listrak Recommendation Engine systematically infers subscriber interests based on product browse, product purchase, and content browse activities.

  • Content is assembled when emails are opened to serve each subscriber content relevant to their unique interests.



In order to use Listrak Predictive Content, the Listrak Framework needs to be implemented on your content pages. Contact your Account Manager for your Merchant ID. Replace [Merchant ID] with your unique ID then copy and paste this block of code directly above the </body> tag on your content pages.

<!-- Listrak Analytics – Javascript Framework --> 
<script type="text/javascript">
var biJsHost = (("https:" == document.location.protocol) ? "https://" : "http://"); (function (d, s, id, tid, vid) {
var js, ljs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return; js = d.createElement(s); = id; js.src = biJsHost + "" + tid + "&v=" + vid; ljs.parentNode.insertBefore(js, ljs); })(document, 'script', 'ltkSDK', '[Merchant ID]', '1');

For more details about integration check out the Predictive Content Integration Guide.

Activating the Predictive Content Crawler

The Predictive Content Crawler is responsible for finding and indexing your website content. Once activated, the Listrak Predictive Content Crawler will run on autopilot. Listrak will detect new content as it is published on your website. There is no feed or upload necessary for our crawler to discover new content. If a newly added page has not been indexed, you can visit the page on your site to kickstart the crawl process on that new content item.

There are two ways to manage the content once it reaches the Listrak platform, which tells our crawler which pages are considered content items on your site: URL Rules or meta tags.

You can mix and match the URL rules and Listrak-content meta tags in your configuration. The Listrak-content tag will override any URL rules you have set in the URL rules manager.

Content Assets

The following assets are stored for each content item. If you are looking for more granular control over what is captured for a particular content item, you can use a Listrak meta tag to make any modifications.

  • Image

  • Title

  • Description

  • Tags

  • Publish Date

  • Expiration Date

  • Page Views

  • URL

⚠️ Content must contain an image, title, and description to be eligible.

Using the Content Manager

  1. Navigate to Solutions > Recommender Predictive Content.

  2. Click Content Manager to view your eligible content.

  3. Click the table headings to sort by any column.

URL Rules

URL Rules use URL patterns to specify what content to exclude or include in the recommendations. Rules are written in regular expression where * equals a wildcard and are read top-to-bottom. Add the excluded URLs first, then if needed, enter the URLs that should be included below to avoid recommending content items you are trying to exclude.

Create New URL Rule

  1. Enter the full URL into the New URL Rule field.

  2. Select Include or Exclude from recommendations.

  3. Click Add Rule.

  4. Click Save Rules.

Example Ruleset:

💡 Listrak encourages you to write rules that exclude the following types of pages:

  • Paging:
    Identify what a URL looks like when you are on the second page of an article or the second page of a category listing.

💡 How Listrak handles canonical URLs
Canonical URLs are the URLs that you want your visitors to see. To avoid creating duplicate content items, Listrak honors canonical URLs. When a canonical URL is detected, we will index and store content assets and activity under the canonical URL. You should craft your URL rules based on the canonical URL.

Test URL Rules

This area can be used to confirm a sampling of content items will be included or excluded.

Adding Predictive Content to an Email

Once you have eligible content items in your content manager, you are ready to begin adding content to emails. Follow the steps in the following articles:

  • How to add to your HTML email guide.

  • How to add to your Composer email guide.

Recommendations are compiled at the time of open for each person on your list. Each person will receive a unique set of recommendations based on their past behavior. Once an email is opened, the content will not change (so a visitor can go back to read an article they have saved to their inbox).

If the predictive content is sent in a recurring campaign (for example, a weekly email), the subscriber will get a new set of content each time the message is sent. You can create a recurring message and set it on autopilot with confidence that the subscriber will get relevant content every week.


The Predictive Content Dashboard gives you insight into how your email subscribers are engaging with content items, tags, and content blocks. For each area, you are able to see the number of times the item, tag or block was recommended, the number of times they were clicked and their click-through rate.


SCENARIO 1: Content from my website is not showing up in the content manager.

Possibility 1: A required content asset is missing

Content must contain an image, title, and short description to be eligible.
In the content manager, uncheck Hide content that won't be recommended. Is your content item showing but showing as ineligible? If so, add Listrak meta tags to add the missing image, title or description.

Possibility 2: Content does not match a URL rule
Content page must match a content rule or contain a Listrak-Content=true meta tag.
Copy the URL of your content item into a Notepad. Navigate to the content manager and visit the URL Rules tab. Paste the URL into the TEST URL area to confirm the content item matches a URL rule.
See Also: Add URL Rules to Your Content Manager

Possibility 3: Meta content tag is missing
If you are using the meta content method, visit the content item and view the source code to confirm the meta tag is appropriately placed on the page.
See Also: Add Listrak-Content Tags to Expressly Include or Exclude a Specific Page

Possibility 4: A Canonical URL is present and the Canonical URL does not match a rule
View the source of your content page to see if there is a canonical URL meta tag present on the page. If a canonical URL is present, copy and paste the canonical URL into a Notepad. Navigate to the content manager and visit the URL Rules tab. Paste the canonical URL in the TEST URL area to confirm the canonical URL matches a URL rule. Revise your rules accordingly. Content is indexed and stored by canonical URL. Content items that redirect to another URL are ignored in favor of the canonical URL. This prevents duplicate content items from entering your content manager.
See Also: Handling Canonical URLs

SCENARIO 2: Duplicate content is showing in an email or in the content manager.

Possibility 1: You have duplicate content on your website
Typically, seeing the same article twice in an email or in the content manager, means you have the same information saved in two different URLs. Navigate to the content manager and search for the title of the article to confirm this is the case.
When content is saved more than one place, select a single reference URL and add a canonical URL meta tag to all duplicates of that page. Content is indexed and stored by canonical URL.
See Also: Handling Canonical URLs

SCENARIO 3: Publish date is not set or the new content recipe isn't pulling in the most recently published content.

Possibility 1: Crawler cannot detect a good date from your content
Navigate to the content manager to confirm a publish date is being captured for your content. If the publish date is not being captured, add a Listrak meta tag to set the publish date.
See Also: Improving Content Assets with Listrak Meta Tags

SCENARIO 4: Disabled content is being recommended in test messages.

Possibility 1: Content is cached from a prior test
Once a content item is disabled in the content manager, it will no longer be recommended to new openers. Anyone who has previously opened the email will continue to see the same content they viewed when they opened the message. Because test emails do not have a unique ID, using the SEND TEST option is not an accurate method to see what recommendation you would receive as a standard email recipient. 

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