When creating advanced abandoned journeys, you can feature the item a contact was browsing or items they were abandoning. Using Journey Hub, you can design carts directly in the Composer interface when creating an email message. You can also seamlessly feature a carted or browsed product in an MMS message.
Learn more about designing:
Designing a Cart Abandonment Message
In Advanced Abandonment Cart Abandonment Journeys, you can design the cart element directly in Composer. You can also display the first item in a contact's cart in an SMS message.
⚠️ The cart can only be added when adding or editing a message directly from the Journey Hub interface. You can copy a Composer saved or Conductor message and replace the cart when editing in Journey Hub.
Email Cart Block Properties
The cart item block is located in the Structured Elements section of Composer and allows you to easily insert cart contents without custom HTML. When using this element, you will see a placeholder cart displayed. You can determine the maximum number of items a contact would be shown in their carted email and style the item properties, which will be reflected in this placeholder cart.
When an email is sent from Journey Hub it will be populated with the specific items in a contact's cart. If a contact's cart contains more items than the specified item limit, the additional items will simply not display in the email, but will be available when returning to the site if your site allows for a recreated cart.
There are three categories of properties you can adjust in the cart item block: the item design, the block design, and the block controls. Below, learn more about the properties you can adjust in each category.
Item Design: Check the box next to an element to remove or add it to the design
💡 The specific image, title, price etc. will be based on the information collected by your integration.
Image: Configure properties such as image width for the image of a product in a contact's cart
Title: Configure properties such as font family and font size for the name of the abandoned product
Quantity: Configure properties such as color and font properties for the number of each products in a contact's cart
Pricing: Configure properties such as font color for the regular price of a product and enable a separate styling for sale price (if desired)
Button/Text Link: Configure properties to direct a contact back to their cart via a button or link, such as the text of the button and button color
More Item Details
Include additional information about products such as size, color, or brand of the specific SKU added to a contact's cart
Information will populate if available for the specific product in the cart
Styling such as font family or font color will be applied to all additional item details
Block Design: Configure properties for entire cart contents
Padding: Add padding around the entire cart block
Divider: Add a divider between each product and configure it's appearance
Vertical Alignment: Adjust the alignment of the information included for each carted item
Block Controls: Control how the products are laid out and appear within the block with the styling applied above
Show Up To: Select the maximum number of items that can be displayed in the cart. Up to 10 items will display in the preview
Sorting: Determine how the order of products in the cart is determined. The default option will display products in the order they were collected in the integration, or choose to display by price or line item total
Currency Format: Show currency in US Dollars, Canadian Dollars, Pounds, and Euros
💡 The data collected as part of your integration only includes the numerical amount
Format Decimal: Show or hide the cents displayed in the price
Creating an Email Message
When you're ready to create your email, simply drag it into Journey Hub and create a new message. This will open Listrak's authoring experience.
Add your message settings
Add a from name and address if not specified in the list settings
Add a subject line
Add a pre-header
Adjust your advanced settings, if desired
Add analytics
Select Shopping Cart Abandonment as your Campaign Type
Set your Listrak and Google Analytics, if desired
Create a Composer message
Drag the Cart Item Block from the Structured Content to the desired location
Click on the cart block to open the properties panel
Adjust the item design, block design, and block controls to create your desired appearance
Design the rest of your message
Don't forget to apply your design and apply the message to the journey
Designing an SMS or MMS Message
SMS or MMS messages can be sent in advanced cart abandonment journeys, if your account is provisioned for SMS. When creating an SMS or MMS message you can customize the text of a message. Product images can also be included in MMS messages.
Personalize the message content by including information about the first product in a contact's cart
Paste the abandoned cart personalization tags into the SMS or MMS message body
Cart links should only be included in the first SMS message of a journey for contacts who have consented to cart reminders
💡 The cart link personalization tag will insert a link based on the formatting set in the cart link properties in the entry event
Don't forget about SMS Cart Compliance
Creating an SMS or MMS Message
Set your message properties
Select your list
Select Shopping Cart Abandonment as your Campaign Type
Set your Listrak and Google Analytics, if desired
Compose your message
Begin with your program name
Add your message content
Include personalization tags to call out the name or other details about the first product in a contact's cart
Add the Cart Link URL to direct contacts back to their cart and allow you to track conversions
Add Item Image
Click Attach Image
Select Product Image in the sidebar
Click Apply
💡 You can also use a generic image, if preferred, by attaching an image using the upload option
Don't forget to commit your message to Journey Hub and save your journey!
⚠️ The final character count of the SMS or MMS message will be determined by the specific product data populated in the personalization tag.
Designing a Product Browse Abandonment Message
In the Advanced Product Browse Abandonment journeys you can customize emails and SMS messages. When building a message in Composer, Journey Hub personalization tags can be included in a text or image element.
Creating an Email
You can quickly personalize a product browse email by adding an image of the last browsed product into the email.
When you're ready to create your email, simply drag it into Journey Hub and create a new message. This will open Listrak's authoring experience. Follow the steps below when creating an email directly in Journey Hub.
Drag a image component into the desired structure based on your design
In the properties panel, click on image source
Click the plus sign in the popup to insert the journey hub image personalization tag
This tag references the image URL provided in your data summary for the SKU a contact was browsing
A default can be added between the single quotation marks if no URL is provided
A decision split can be included in your journey to send contacts down a different path if no image URL is present in the data summary
In the LinkURL section of the properties panel, select the plus sign
Select the Product Browse Item Link from the dropdown
This tag references the link URL provided in your data summary for the SKU a contact was browsing
If your link URLs are relative, add the root URL in front of the personalization tag in the link URL input
A default can be added between the single quotation marks if no URL is provided
Continue designing your email based on your desired design
Don't forget to commit your message to Journey Hub and save your journey!
Creating an SMS or MMS Message
If you have SMS provisioned, you can send SMS messages to your product abandoners. Follow the steps below to create a message and add a personalized image of the product in an MMS message, if desired.
Set your message properties
Select your list
Select Browse Abandonment as your Campaign Type
Set your Listrak and Google Analytics, if desired
Compose your message
Begin with your program name
Add your message content
Include personalization tags to call out the name or other details about the browsed product
Add the browsed Link URL to direct contacts back to their browsed product and allow you to track conversions
Add Item Image
Click Attach Image
Select Product Image in the sidebar
Click Apply
💡 You can also use a generic image, if preferred, by attaching an image using the upload option
Don't forget to commit your message to Journey Hub and save your journey!