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Abandoned Cart and Browse Personalization in Journey Hub Guide
Abandoned Cart and Browse Personalization in Journey Hub Guide

Learn more about how to include information about a contact's cart content in a Composer or SMS message in your journey.

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Written by Support
Updated over 8 months ago

Listrak's cart information system tags allow contacts who receive an email or SMS Cart Abandonment, Product Browse Abandonment, or Page Browse Abandonment Journey Hub messages to receive information about the items that they abandoned. 

These tags will display data based on what information Listrak receives about the abandoned cart or browsed pages. 

Adding a Default Value

A default value can be added to a personalization tag that will be used if a value is not populated.

To include a default it must be specified in the tag by adding it after the tag variable.

[[Journey:Cart.Link default='value']]

🔧 The tags available may vary when using the standard versus the advanced entry events. To add this information to a Composer or SMS message, paste the system tag into the message content input when creating an SMS message or a text element in Composer.

⚠️ The final character count of the SMS message(s) will depend on the specific information added to each contact's message. 


Contact's Abandoned Cart Information System Tags

🔧 These tags can be utilized in SMS messages and Advanced Cart emails. When personalizing an email, the tags will appear in the personalization drop-down of a text element in Composer.

Cart Total: Display the total value of a contact's cart

 [[Journey:Cart.Total]]


Cart Link: Provide a link to take a contact back to their carted items

Note: Additional parameters can be added after the closing bracket that will append to the link

[[Journey:Cart.Link]]


Cart Quantity: Display the total number of different items a contact has in their cart

[[Journey:Cart.Quantity]]


ItemCount: Display the number of individual products in the cart
E.g.: A contact has 2 of item A and 1 of item B the item count is 3

[[Journey:Cart.ItemCount]]

Cart Date: Displays the date the cart was abandoned

[[Journey:Cart.Date]]

Email: Displays the email address associated with the cart

[[Journey:Cart.Email]]

Meta 1: Displays the value passed in the Meta1 field

[[Journey:Cart.Meta1]]

Meta 2: Displays the value passed in the Meta2 field

[[Journey:Cart.Meta2]]

Meta 3: Displays the value passed in the Meta3 field

[[Journey:Cart.Meta3]]

Meta 4: Displays the value passed in the Meta4 field

[[Journey:Cart.Meta4]]

Meta 5: Displays the value passed in the Meta5 field

[[Journey:Cart.Meta5]]


Item-Level Abandoned Cart Information System Tags

🔧 These tags can be utilized in SMS messages and Advanced Cart emails. When personalizing an email, the item-level tags are automatically added by using the cart content component.

Item Image URL: Displays the image URL of an item included in the cart

[[Journey:Cart.Item.ImageURL]]

Title: Display the title of the individual products included in a cart

[[Journey:Cart.Item.Title]]

SKU: Display the specific SKU of an product in a cart

 [[Journey:Cart.Item.Sku]]


Quantity: Display the total number number of a specific product included in a cart

[[Journey:Cart.Item.Quantity]]


Price: Display the price of a product included in the cart

[[Journey:Cart.Item.Price]]


Description: Display a description of the product in a cart

 [[Journey:Cart.Item.Description]]


Color: Display the specific color of a product in a cart

[[Journey:Cart.Item.Color]]


Size: Display the specific size of a product in a cart

[[Journey:Cart.Item.Size]]


Category: Display the specific product category of a product in a cart

[[Journey:Cart.Item.Category]]

Subcategory: Displays the specific product subcategory of a product in the cart

 [[Journey:Cart.Item.Subcategory]]

Style: Displays the value in the style field of a product in the cart

 [[Journey:Cart.Item.Style]]

Brand: Displays the specific brand of a product in the cart

 [[Journey:Cart.Item.Brand]]

Gender: Display the specific gender of an product in a cart

 [[Journey:Cart.Item.Gender]]


Product Browse Information System Tags 

🔧 These tags can be utilized in SMS messages and both standard and advanced Browse emails. When personalizing an email, the tags will appear in the personalization drop-down of a text element in Composer if using the advanced entry events.

Product Browse Date: Displays the date a product was browsed

[[Journey:Browse.Product.Date]]

Product Browse Link: Displays the URL of the product browsed

Note: Additional parameters can be added after the closing bracket that will append to the link

[[Journey:Browse.Product.Link]]

Product Browse Image URL: Displays the image URL of the product browsed

[[Journey:Browse.Product.ImageURL]]

Title: Display the title of the last product the contact browsed

[[Journey:Browse.Product.Title]]

Price: Display the price of the last product the contact browsed

[[Journey:Browse.Product.Price]]


Description: Display the description of the last product the contact browsed

 [[Journey:Browse.Product.Description]]


Color: Display the color of the last product the contact browsed

[[Journey:Browse.Product.Color]]


Size: Display the size of the last product the contact browsed

[[Journey:Browse.Product.Size]]


SKU: Display the SKU of the last product the last product the contact browsed

[[Journey:Browse.Product.Sku]]

Category: Display the category of the last product the contact browsed

[[Journey:Browse.Product.Category]]

Subcategory: Displays the specific product subcategory of a the last product a contact browsed

 [[Journey:Browse.Product.Subcategory]]

Brand: Displays the specific brand of a the last product a contact browsed

[[Journey:Browse.Product.Brand]]

Gender: Display the specific gender of a the last product a contact browsed

[[Journey:Browse.Product.Gender]]


Page-level Browse Information System Tags

🔧 These tags can be utilized in SMS messages and Browse emails. When personalizing an email, the tags will appear in the personalization drop-down of a text element in Composer if using the advanced entry events.

Page Browse Link: Display the link to the website page a contact last browsed if not a product

Note: Additional parameters can be added after the closing bracket that will append to the link

[[Journey:Browse.Page.Link]]

Page Browse Date: Displays the date a page was browsed

[[Journey:Browse.Page.Date]]
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