What is a Link Preview
A Link Preview in a text message that shows a visual element from the destination page, thus showing a “preview” of where a URL is directing the contact to. This occurs under a certain set of conditions such as:
When this is only ONE link in the message.
If the single link is placed at the very END of the text message.
When the link starts with http:// or https://
When your site up for success by using Open Graph protocol. You can assign an image and a title to your web pages to curate great content that entices users to click.
How a Link Preview works
If the link is the last item in your text message, it will sometimes change from an underlined text hyperlink to what is known as a “Link Preview.” Subscribers that have not added your contact information will see a customized, clickable image to your website. However, If a subscriber has saved the contact card users will see a box below your text message that indicates a link is present and also the words, “Tap to load preview.” When the user taps the words, “Tap to Load Preview,” The page description and potentially the meta image from your destination URL page will display. The user will need to tap again in order to be taken to your site.
Note, this is the same user experience for iPhone and Android users.
What are the disadvantages of using Link Previews?
Link Previews can create a more cumbersome process for subscribers to view and click on your message if the subscriber has added your sender code as a contact. In these situations, the message will not render the link preview initially and instead request the subscriber “Tap to Load Preview”. If the subscriber does tap to preview, they would then need to tap the link again to get to your website.
How can I avoid Link Previews?
Prevent Link Previews from showing to reduce the number of steps it takes your contacts to get to your site faster. Follow the guidelines listed below to prevent this feature from displaying in your text messages:
Include punctuation around the link in your message, like:
>>https://yourlink.co/abcdefg<<
*https://yourlink.co/abcdefg*The link should be in the middle of your message body copy, then end the message with any of the following:
A coupon code when needed for promotional messages.
Compliance language (HELP for help, STOP to stop) for non-promotional campaigns.
An emoji or Call To Action reminder.
Include multiple links within your messages when applicable.
What are the benefits of using Link Previews?
The links in the mobile messages are more credible because the contents of your site are viewable immediately for contacts that have not added your brand as a contact card.
The overall click zone is bigger.
You can customize the image and the information in the preview.