Once you have sent or scheduled an App Push notification you can use the dashboard to gain additional insights into these messages. Access this dashboard by navigating to Messages > Push Notifications App Push Broadcast.

View high-level metrics in the broadcast message dashboard or drill-down into reporting for individual messages.

Broadcast Message Dashboard

Toggle between the two tabs to view all sent and scheduled messages. View, at-a-glance, the name of the message, when the message was sent/scheduled for, how many recipients received it, the click rate, and the status of the message.

Individual Message Performance

You can gain greater insight into the performance of a specific broadcast message by clicking on the name of a sent message. This will open the message dashboard where you can view various metrics.

Message Details

  • Message Name: The name given to the push notification.

  • Message Type: A push notification.

  • Send Date and Time: The date and time the message was sent.

Conversion Analytics

  • Revenue: The amount of revenue generated by your message.

  • Average Order Value (AOV): The average order value of orders placed as a result of your message.

  • Total Clicks: The number of clicks that have happened as a result of your message.

  • Conversion Rate: The percentage of conversions to links clicked.

  • Conversion Count: The number of conversions generated as a result of your message.

Message Specifics

  • Count: The total number of messages sent, followed by how many were delivered and if any failed.

  • Broadcast: The original message content.

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