Once you have sent or scheduled an App Push notification you can use the dashboard to gain additional insights into these messages. Access this dashboard by navigating to Messages > Push Notifications App Push Broadcast.
Broadcast Message Dashboard
Toggle between the two tabs to view all sent and scheduled messages. View, at-a-glance, the name of the message, when the message was sent/scheduled for, how many recipients received it, the click rate, and the status of the message.
Individual Message Performance
You can gain greater insight into the performance of a specific broadcast message by clicking on the name of a sent message. This will open the message dashboard where you can view various metrics.
Message Name: The name given to the push notification.
Message Type: A push notification.
Send Date and Time: The date and time the message was sent.
Revenue: The amount of revenue generated by your message.
Average Order Value (AOV): The average order value of orders placed as a result of your message.
Total Clicks: The number of clicks that have happened as a result of your message.
Conversion Rate: The percentage of conversions to links clicked.
Conversion Count: The number of conversions generated as a result of your message.
Count: The total number of messages sent, followed by how many were delivered and if any failed.
Broadcast: The original message content.