Create customized algorithms to deliver highly personalized and relevant recommendations paired with your best marketing messages, such as a Shopping Cart Abandonment or Welcome Series Campaign. Recommendations can increase engagement with your brand, ultimately driving your customers back to your website to make a purchase. Creating Product Recommendations is a multi-step process that allows you to fully customize the strategy and appearance of your recommendations. Below you'll find a glossary of all the different strategy components as well as suggested strategies and a step-by-step guides.