What is a Flash Sale Email?
Flash Sale Emails are designed for high-volume, time-sensitive broadcast campaigns where delivery speed is critical. They are intended for promotions with a limited window, such as flash sales, declining discounts, "hours left" reminders, or other urgency-driven campaigns that need to reach a large audience as quickly as possible. The Flash Sale Email experience uses a streamlined authoring workflow and an optimized sending process to help marketers create and deliver these campaigns efficiently while supporting personalization and dynamic content.
Message Setup and Build
Follow these steps will walk you through the process of creating a Flash Sale email:
For multi-org accounts, first select the organization the message will be sent from by using the org picker at the top of the navigation panel.
Navigate to Messages > Email View Flash Emails.
Click + New Flash Email to begin.
Give the message a unique name.
Emails with the same name will not save.
Follow these next steps to configure supporting details and create the message.
⚠️Remember to click Save, this feature does not autosave.⚠️
Message Setup
Step 1: Message
Configure message details and set fallback text.
Fill out required settings such as the From Name, From Email and Subject Line.
💡 These need to be manually added for each message.
Optional settings include Reply to, preheader, plain text and HTML compression.
Click Save at any time to your work.
📑 Check out this article to learn more about creating Segments and Audiences.
📑 Check out this article on how to use liquid-based code language to personalize subject lines.
Click Next: Audience to move to next step.
Step 2: Audience
Choose when the message will be sent from and who will receive the message.
Use the dropdown to select the list the message will be sent from (required).
Click Build Audience to apply segments to send to a specific group of contacts (optional).
⚠️ If an audience isn't created the message will go to all subscribed contacts on the selected list.
Click Save at any time to your work.
📑 Check out this article to learn more about creating Segments and Audiences.
Click Next: Analytics to move to next step.
Step 3: Analytics
Set up optional analytics configurations that will be used for reporting in Listrak, Google or for custom external tracking purposes.
Configure Listrak Conversion Analytics.
Configure Google Analytics.
Configure Advanced Analytics Settings.
Click Save at any time to your work.
📑 Check out this article for information regarding analytics settings.
⚠️ Any custom URL variables that are configured on the List Settings dashboard need to be hardcoded to any URLs in the Flash Sale email as they do not automatically append.
Click Next: Review & Test to move to next step.
Step 4: Review & Test
Audit the setup and send test messages to internal team members.
When ready to test, click Send Test to send to yourself or update email address to send to another team member.
Review Message Details, the targeted Audience, Analytics configurations. Click Edit to go to any step to reconfigure.
Click Save at any time to your work.
Click Schedule Message to prepare your message to send.
Managing Flash Emails
From the Flash Emails main dashboard you can manage messages, review the status see the number of recipients or see when the message was last updated.
To manage any individual message use the 3 dot actions icon to Edit, Preview, Duplicate or Delete a message.
Message Creation
The message creation phase gives the option to build the message using our drag-and-drop editor (Start from Scratch) or with HTML. Regardless of the method chosen, Listrak's Flash Email Builder uses liquid-based coding to personalize or add dynamic content to the message.
📑 Learn more about liquid-based coding, how to personalize and build dynamic content.
To begin, select the building option card in the right panel and follow the steps below based on method chosen.
Start from Scratch
The builder is broken into three components - Content, Rows, and Settings.
Start building a message by dragging a row(s) onto the canvas.
Add content elements to a row to start building out that section of the message.
Check out this article to learn more about how each component applies to the overall design of the message.
Click Preview to review the rendering of the message at any time during creation process.
Click Apply to save the design to the authoring experience.
Click the back arrow at any time to return to the authoring page.
⚠️Remember to click Save, this feature does not autosave.⚠️
Build with HTML
Drop in or write the HTML into the editor.
Click Preview to review the rendering of the message at any time during creation process.
Click Apply to save the design to the authoring experience.
Click the back arrow at any time to return to the authoring page.
⚠️Remember to click Save, this feature does not autosave.⚠️