By now, many savvy customers have caught on to the fact that if they abandon a cart, they might just receive an email containing a discount. You should consider whether or not you want these customers to receive an offer repeatedly. Do you have enough of a profit margin to do so? If so, you may be okay with incentivizing these customers more than once. Would you like to control the number of discounts offered? You can set up "anti-gaming" threads in your Cart Abandonment campaigns right in Listrak Conductor. Follow the below steps to learn how. We'll demonstrate this using a typical three-message Cart Abandonment campaign. 

CREATE THE ANTI-GAMING SEGMENTATION FIELD

  1. Navigate from the home menu to Contacts.
  2. Go to Segmentation.
  3. Then Modify Existing Field Group.
  4. Click the ShopperInfo group.
  5. Create a new field and call it "Anti-Gaming."
  6. Select Checkbox for the data type. 
  7. Click Save

SET UP THE ANTI-GAMING THREAD IN SHOPPING CART ABANDONMENT CONVERSATION 

1. Navigate from the home menu to Authoring.
2. Go to Listrak Conductor.
3. Then Conversations.
4. Select your Cart Abandonment conversion.
5. Add a new thread using the Add Thread icon.
6. Move the thread up to be positioned directly beneath your initial abandoned cart thread using the Move Up icon.

7. Click the Trigger Step in your new thread.
8. Select the No Events Required checkbox.
9. Click Update

Add steps to the new thread as follows:

  • First, add a Wait Step.
  • Add a Message Step.
  • Add a Wait Step.
  • Add a Message Step.
  • Add a Wait Step.
  • Add a Message Step.
  • Add a Wait Step.
  • Lastly, add two Action Steps.

NOTE: The number of steps you need to add depends on the setup of your abandoned cart thread. You may have only two message steps to add, or in some cases four. 

UPDATE THE ANTI-GAMING WAIT STEPS

  1. Set the timing on your Wait Steps by clicking each individually and setting the wait time. You can use the same exact timing that was used in your original abandoned cart thread. In this example, we'll set our Wait Steps to three hours, two days, five days, and lastly one week.

UPDATE THE ANTI-GAMING ACTION STEPS

1. Click your first Action Step in the new thread.
2. Override the default name to "Clear CartItemHTML."
3. Set the Segment Field to CartHTML.
4. Select the radio button for Clear the existing value.
5. Click Update

6. Next, click the second Action Step we created.
7. Override the default name to "Clear CartItemText."
8. Set the Segment Field to CartText.
9. Select the radio button for Clear the existing value.
10. Click Update

ADD MESSAGES TO THE ANTI-GAMING THREAD

  1. Click each of your Message Steps and select Edit a Saved Message.
  2. Select the messages you'd like to put into this thread and click Commit, then confirm by clicking Commit Message to Conversation.TIP: This is the thread of messages that customers will enter when they have already received a discount, so remember to insert messages that do not contain an offer. 
  3. Click each Message Step and override the default name to reflect the contents. Since we don't have offers in this anti-gaming thread, we'll call ours "SCA Message 1 (No Offer)," "SCA Message 2 (No Offer)," and "SCA Message 3 (No Offer)." 

ADD AN ACTION STEP TO THE ABANDONED CARTS THREAD

1. Typically, the offer first appears in the second SCA message. If this is true for your series, add an Action Step after the second Message Step in your original abandoned carts thread. 

TIP: If your offer is in the first message, place the Action Step directly after. If it's in the third message, place the Action Step directly after the third message, etc. 

2. Click the Action Step to update it.
3. Select the action type Set Checkbox.
4. Set the segment field to Anti-Gaming.
5. Select the radio button for Set the checkbox to checked.
6. Click Update.

ADD A GOTO STEP TO THE ABANDONED CARTS THREAD

1. To tie everything together, add a Goto Step after the Trigger Step in your Abandons thread.
2. In the Goto tab, click the first Wait Step in the anti-gaming thread to assign to as the destination of your Goto Step.
3. Click the Segment Filter tab.
4. Click New Filter.
5. Select Segmentation Field Groups.
6. Select ShopperInfo.
7. Select the Anti-Gaming field we created earlier.
8. Select the operator Is Checked.
9. Click Update.

10. Rename this step "Anti-Gaming = true."
11. Click Update

Congratulations! At this point, you have successfully set up and anti-gaming thread that will filter customers to a non-offer message thread after they've received their initial discount or offer from you.

Read further to find out how you can eliminate the discount after a specific number of purchases. 

ALLOW DISCOUNT AFTER "X" NUMBER OF PURCHASES 

By following the below steps, you'll allow customers back into the thread with offers after they've made "X" number of purchases. This method rewards your customers for buying.

The first thing we have to do is set up a segment to hold the "counter" number. The counter is what counts up to the "X" number. In this example, we want the customer to receive the offers again after making two purchases.

1. Navigate from the home menu to Contacts.
2. Go to Segmentation.
3. Then Modify Existing Field Group.
4. Select the Shopper Info segment.
5. Add a segment called Anti-Gaming Counter.
6. Assign a numeric data type.

7. Navigate back to Authoring.
8. Go to Conductor.
9. Then Conversations.
10. Select the working version of your conversation.
11. In your completed purchase thread, create three Action Steps after the completed purchase Trigger Step and before the initial Wait Step.

12. Click on the first Action Step you created.
13. Change the action type to Increment Segment Field Value.
14. Change the segment field to Anti-Gaming Counter.
15. Change updated value to Increasing and change the current value by to zero.
16. If no segment field value exists, use a default value of zero.

17. Click Update.
18. Click on the second Action Step.

In this Action Step, we will clear the anti-gaming checkbox if the counter equals two or more.

19. Change the action type to Set Checkbox.
20. Set the segment field to Anti-Gaming.
21. Click the second radio button and leave the box unchecked.

22. Click the Segment Filter tab.
23. Click New Filter.
24. Select Segmentation Field Groups.
25. Select ShopperInfo.
26. Select Anti-Gaming Counter.
27. Select the operator Is Greater Than Or Equal To.
28. In the text box, type two. This is the number that can change depending on how many times you want a customer to complete a purchase before allowing them to receive an offer again.
29. Click Update.

30. Click Update.
31. Click on the final Action Step.

This final Action Step will reset the counter back to zero to begin counting how many times the customer has purchased.

32. Select Update Segment Field With Value.
33. Select Anti-Gaming Counter.
34. Set the value to zero.

35. Click on the Segment Filter tab.
36. Click New Filter.
37. Select Segmentation Field Groups.
38. Select ShopperInfo.
39. Select Anti-Gaming Counter.
40. Select operator Is Greater Than Or Equal To.
41. In the text box, type two (or whatever number you determine as your purchase threshold).
42. Click Update.

43. Click Update.

Your conversation is now ready to be published. 

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