Adding the Listrak Domain Alias Branding Record

Log in to your DynECT account and locate the My Services option.
Find the Zone you would like to update and click on DynE Standard DNS Service which is on the right of the zone’s name.
The four record types that are available in the standard interface are A, CNAME, TXT and MX. Each has their own button assigned to their respective record type.
Select Advanced DNS.
Click Continue.
Click Add Alias (CNAME).
1. Hostname: Enter the subdomain name for the alias assignment. For Listrak, we recommend “link”
2. Alias To: Enter the host name that the alias from the above step will point to. For Listrak, this will need to be “customers.esp1.co”
Click Create Record.

Adding the Listrak Google Postmaster Tools Record

Log in to your Dyn account and locate the My Services option.
Find the Zone you would like to update and click on Dyn Standard DNS Service which is on the right of the zone’s name.
The four record types that are available in the standard interface are A, CNAME, TXT and MX. Each has their own button assigned to their respective record type.
Select Advanced DNS.
Click Continue.
Click Add Alias (CNAME).
1. Hostname: Enter the subdomain name for the alias assignment. You will be receiving an email from Listrak Support that contains the hostname.
2. Alias To: Enter the alias to name that the alias the above step will point to. You will be receiving an email from Listrak Support that contains the alias to name.
Click Create Record.

Log in to your Dyn account and locate the My Services option.
Find the Zone you would like to update and click on Dyn Standard DNS Service which is on the right of the zone’s name.
Scroll down to the bottom of the zone information screen to access the Add DNS Record field.
Fill out the following:
1. Hostname: Enter the subdomain name for the MX record. For Listrak, we recommend “bounce”
  ⚠️ Make sure this record is being added as a subdomain. If it is not, you may experience issues with receiving emails on your internal network.
2. TTL: Time to Live determines how long the server should cache information for this record. This can be left at the default setting unless there is a specific preference in mind.
3. Type: Set to MX.Data: Enter the mail server’s address and priority. For Listrak, this has to be “10 bounce.esp1.co”
  ⚠️ The priority can be set higher than 10 based on your preference.
Click Create Record.

Log in to your Dyn account and locate the My Services option.
Find the Zone you would like to update and click on Dyn Standard DNS Service which is on the right of the zone’s name.
The four record types that are available in the standard interface are A, CNAME, TXT and MX. Each has their own button assigned to their respective record type.
1. Select Advanced DNS.
2. Click Continue.
Click Add Text Record.
1. Hostname: Enter the subdomain name for the TXT record. For Listrak, we recommend “bounce"
2. Text: Enter the value you want to assign to the record. For Listrak, this has to be “v=spf1 include:esp1.co -all”
  ⚠️ Please note that the double quotes around TXT values in Dyn DNS are required.
Click Create Record.

Log in to your Dyn account and locate the My Services option.
Find the Zone you would like to update and click on Dyn Standard DNS Service which is on the right of the zone’s name.
The four record types that are available in the standard interface are A, CNAME, TXT and MX. Each has their own button assigned to their respective record type.
1. Select Advanced DNS.
2. Click Continue.
Click Add Text Record.
1. Hostname: Enter the subdomain name for the TXT record. You will be receiving an email from Listrak Support that contains the TXT Name and will most likely be “key1._domainkey”
2. Text: Enter the value you want to be assigned to the record. You will be receiving an email from Listrak Support that contains the TXT value.
  ⚠️ Please note that the double quotes around TXT values in Dyn DNS are needed.
Click Create Record.

⚠️ DMARC is now required by all major mailbox providers.

If your domain is currently not covered by an existing DMARC policy, check out this article to learn more.