When sending a message in a Purchase or Winback journey you may want to include specific information about a customer's purchase in the email. For example, in a Thank You Journey, you may want to include information such as order number or reference a product title.

Below you will find the specific personalization tags that can be added to your HTML or the text element in Composer when building your email or into an SMS message. Paste the full tag, including both sets of brackets on each side, into an HTML email message.

In a Composer email, the tags will appear in the personalization drop-down of a text or headline element. You can use the search function to quickly locate a specific variable.

In SMS, the tags will appear under the Event Variables section of the personalization menu. You will also be able to include profile and custom fields in the messages by selecting from this menu. At this time product-specific tags are only eligible to be used in SMS messages.

Adding a Default Value

A default value can be added to a personalization tag in SMS to be used if a value is not populated.

To include a default it must be specified in the tag by adding it after the tag variable.

[[Journey:Order.Status default='value']]

⚠️ The default value must be surrounded by single quotes


Order Related Personalization Tags

Order Date: The date the order was placed

[[Journey:Order.Date]]

Order Total: The total cost of the order

[[Journey:Order.Total]]

Order Number: The number of the order

[[Journey:Order.Number]]

Shipping Total: The total cost of shipping for the order

[[Journey:Order.Shipping.Total]]

Merchandise Discount: The total discount across the products purchased

[[Journey:Order.Merchandised.Discount]]

Non-Merchandise Discount: The total discount that is not product-specific (e.g. free shipping)

[[Journey:Order.NonMerchandised.Discount]]

Merchandise Discount Description: Details on the discounts applied

[[Journey:Order.Merchandised.Discount.Description]]

Non-Merchandise Discount Description: Details on the discounts applied

[[Journey:Order.NonMerchandised.Discount.Description]]

Order Status: The current status of the order

[[Journey:Order.Status]]

Order Source: The source through which the order was placed

[[Journey:Order.Source]]

Store Number: The number of the store where the order was placed

[[Journey:Order.Store.Number]]

Shipping Date: The date the order was shipped

[[Journey:Order.Shipping.Date]]

Shipping Method: The method used to ship the order

[[Journey:Order.Shipping.Method]]

Shipping City: The city the order will be delivered to

[[Journey:Order.Shipping.City]] 

Shipping State: The state the order will be delivered to

[[Journey:Order.Shipping.State]] 

Shipping Zip Code: The zip code the order will be delivered to

[[Journey:Order.Shipping.Zip.Code]] 

Shipping Country: The country the order will be delivered to

[[Journey:Order.Shipping.Country]] 

Shipping City: The city the order will be delivered to

[[Journey:Order.Shipping.City]] 

Meta 1: Displays the value passed in the Meta1 field

[[Journey:Order.Meta1]]

Meta 2: Displays the value passed in the Meta2 field

[[Journey:Order.Meta2]]

Meta 3: Displays the value passed in the Meta3 field

[[Journey:Order.Meta3]]

Meta 4: Displays the value passed in the Meta4 field

[[Journey:Order.Meta4]]

Meta 5: Displays the value passed in the Meta5 field

[[Journey:Order.Meta5]]


Item Related Personalization Tags (SMS Only)

The item tags will populate with the first product included in a customer's order.

Product Image URL

[[Journey:Product.Item.ImageURL]]

Product SKU

[[Journey:Product.Item.SKU]]

Product Category

[[Journey:Product.Item.Category]]

Product Subcategory

[[Journey:Product.Item.Subcategory]]

Product Brand

[[Journey:Product.Item.Brand]]

Product Gender

[[Journey:Product.Item.Gender]]

Product Style

[[Journey:Product.Item.Style]]

Product Color

[[Journey:Product.Item.Color]]

Product Size

[[Journey:Product.Item.Size]]

Product Title

[[Journey:Product.Item.Title]]

Product Price

[[Journey:Product.Item.Price]]

Product Description

[[Journey:Product.Item.Description]]

Product Quantity on Hand

[[Journey:Product.Item.OuantityOnHand]]

Product Sale Start Date

[[Journey:Product.Item.SaleStartDate]]

Product Sale End Date

[[Journey:Product.Item.SaleEndDate]]

Product Sale Price

[[Journey:Product.Item.SalePrice]]

Product Review URL

[[Journey:Product.Item.ReveiwURL]]

Product Meta 1

[[Journey:Product.Item.Meta1]]

Product Meta 2

[[Journey:Product.Item.Meta2]]

Product Meta 3

[[Journey:Product.Item.Meta3]]

Product Meta 4

[[Journey:Product.Item.Meta4]]

Product Meta 5

[[Journey:Product.Item.Meta5]]

Product Star Rating

[[Journey:Product.Item.StarRating]]

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