Saved Content structures are individual sections of an email, such as a header or footer, that can be inserted into all email campaigns, regardless of message type or list. These Saved structures are intended to free up time and reduce mistakes when updates need to make to the creative content within the structures because the updates are automatically applied everywhere the Saved Content is used.
Setup
Set up your Saved Content header and footer first. Do this by following these steps.
Navigate from the home menu to Content > Content Content Library.
Within your shared folder, click the ⭐ to begin creating Saved Content.
Enter a Name.
Design your piece of saved content, such as a header, using the structures and elements of Composer or coding in HTML.
Click Save when you have completed your design.
💡 Organize your Saved Content into folders to make it easy to find, especially if you have multiple domains. If your header and footer differ for different types of campaigns, specify the campaign either within different folders or with unique names.
Using Saved Content in a Template
After the header and footer are created, you can create a template. Templates are used as a starting point for the style and layout of campaigns. The body content of a template is intended to be updated with each send. Create a template by following these steps.
Navigate from the home menu to Content > Content Templates.
Follow the steps below based on the type of template you are creating.
HTML
Within the HTML tab, click Saved Content Library.
Navigate to your Saved Content header and footer.
Copy each of the Saved Content tags.
Paste them into the appropriate place within the HTML markup.
Listrak Composer
Drag and drop the Saved Content component onto the canvas.
Click Browse Saved Content.
Select your Saved Content.
Click Insert Content.
Updating Saved Content
When updating Saved Content from the Content Library, all templates, messages, and conversations where the Saved Content has been applied will be updated.
💡 Republishing a conversation is not required when a change to Saved Content is made, which is awesome!
Saved Content can be renamed and moved between folders within the Content Library without impacting future changes. In HTML, the tag will be updated to account for the new name, however tags previously placed in messages will not be updated. This still will not impact changes. Tags do not need to be updated.
To ensure Saved Content can be used across lists, make sure it's stored in the Shared folder within the Content Library.
⚠️ Moving Saved Content out of the Shared folder prevents Saved Content from working across lists.
Use Cases
Header: Create a header that includes a logo and navigation, and perhaps contact information.
Footer: Create a footer with secondary navigation, contact information, store address, links to social media, privacy policy or terms and conditions, and most importantly, a link to unsubscribe.
Product Recommendations and Predictive Content: Placing Product Recommendations and Predictive Content in Saved Content makes it much easier to update item and article layouts. Recipes can be updated without modifying the markup, but item and article design changes require changes to the link and image source.
REMINDER...
When personalization tags are used in Saved Content, data should be consistent and available on every list where Saved Content is used. The default value will be shown when data is not available.
Dynamic Content and the Product Block cannot be used in Saved Content. They can be used at the message or Template level.
You can add Predictive Content to Saved Content by copying from the Advanced tab in the solution.