Email Broadcast
Another Round for the Engaged
Action: Send more frequently to contacts Likely To Open/Buy; twice per day or throughout the week
Impact: Added Revenue on standard broadcast campaigns, higher Engagement
Go Beyond the Wall
Action: Likely to Buy/Open into your active contacts regardless of last open date
Impact: Increase Revenue from broadcast campaigns without harming deliverability
Margin Saver
Action: Suppress Full-Price Buyers from promotional campaigns, send new arrivals instead
Impact: Increase Profit margin by Reducing Coupon usage
Penny Saved, Penny Earned
Action: Stop sending broadcasts to contacts Least Likely To Open or that are Likely To Unsubscribe
Impact: Reduce message volume costs with minimal impacts to Revenue
Find Your Lost Contact on Facebook
Action: Advertise to custom audiences of disengaged email contacts that are Likely To Buy
Impact: Acquire New Customers and increase Returning Shoppers
Save Your Coupons
Action: Use dynamic content to suppress coupon codes for Likely To Buy or Full-Price Buyers
Impact: Increase Profit by preserving Margin on customers likely to buy at full-price
Take Another Shop
Action: Use multi-pass to send to contacts that are Likely To Open
Impact: Prevent damage to Deliverability and increase campaign Revenue
Subject Line Test Gauntlet
Action: Build out a subject line testing plan to optimize for contacts who are Likely To Unsubscribe
Impact: Reduced Unsubscribe Rate and improved Engagement metrics
Failure to Launch
Action: Be mindful when announcing product lines, target contacts using Product Affinity* to boost results
Impact: Increased Revenue and Engagement for product category specific campaigns
That’s What I Like
Action: Use dynamic content and Product Affinity* to show relevant content to everyone
Impact: Increased Engagement with a reduction in Unsubscribes
*Product Affinity is ONLY available with CRM package
Email Recurring Automated Broadcast Campaigns
Proactive Customer Service
Action: Set up a recurring message series for Likely To Unsubscribe contacts to learn and improve your strategy
Impact: Improved Engagement for your entire list, reduction in Unsubscribe Rate
Bespoke Churn Prevention
Action: Recurring campaign to customers with a Predicted Lifecycle Stage – at Risk
Impact: Increase Repeat Buyers and grow customer LTV
Back from the Brink
Action: Recurring campaign to customers with a Predicted Lifecycle Stage – Churned
Impact: Boost Retention Rate by reactivating customers thought to be lost
Email Automated Campaigns (Conductor)
Just Browsing Some More
Action: Add more messages to browse abandonment series for shoppers Most Likely To Buy
Impact: Improved Conversion Rate and increased campaign Revenue
Say Thank You Again
Action: Build a thank you message series for customers Likely To Buy and high Predicted Future Spend
Impact: Increase Repeat Buyers and boost overall customer LTV
Ramp-Up Replenishment
Action: Suppress coupons to Full-Price Buyers, extend the series for contacts most Likely To Buy
Impact: Higher LTV and improved Retention Rate for subscription customers
Listrak Exchange
Programmatic for PLV
Action: Export customers in top 10% Predicted Future Spend for display ad lookalikes
Impact: Improve ROI on advertising, improve quality of New Customers
Cross-Channel Chess Match
Action: Create custom audience of Likely To Unsubscribe on paid search/social
Impact: Reduce unsubscribe Rate and increase chances of Conversion
Find Doppelgangers
Action: Build lookalike audiences on paid search/social of customers in the top 95th percentile Predicted Future Spent
Impact: Better Conversion Rate on acquisition campaigns, higher customer LTV
Awaken Unsubscribes
Action: Grab unsubscribed contacts with high Predicted Future Spend for paid search/social retargeting
Impact: Boost Retention Rate and increase customer LTV