What is Listrak Conductor?
Listrak Conductor is an automated workflow builder. Conductor allows you to send a message or series of messages automatically when a contact takes a specific action or meets a specific criteria.
Common automated programs, such as a welcome series or shopping cart abandonment, allow you to engage contacts on a one-to-one basis as they take a specific action.
Common Listrak Conductor Terminology
Conversation: A Listrak Conductor conversation is a single automated workflow that is built to achieve a specific goal. Common conversations include the welcome series, which has a goal of introducing new subscribers to your brand, or shopping cart abandonment, which sends a contact an email when they left items in their cart, but did not make a purchase.
Thread: A Listrak Conductor conversation can be built of multiple different threads. Each thread is a different path a contact can take through the automated workflow. These paths allow you to message these contacts differently.
Message new subscribers differently based on how they subscribed. Send an offer or discount only to those subscribers who have not made a purchase.
Message contacts based on if they meet a set of criteria. Message multi-purchasers differently than first-time purchasers.
Step: A step is the individual building block of a Listrak Conductor thread. Learn more about the types of steps available.
Designer: The designer is the space where you can see past versions of a conversation or build or update existing conversations. There are two views available in the designer.
Working Version: A working version is a version of a conversation that can be used to make updates and changes. These changes will not effect the customer until they are published.
Published Version: The published version is a version of a conversation that is being sent to customers.
Run Tester: Run tester allows you to see how your conversation will perform prior to publishing it. It allows you to test how the conversation would perform if a contact had certain information in their profile.
History Replay: History replay allows you to view the path a specific contact took through a conversation. History replay is only available once a conversation has been published.
Visual Analytics: Visual analytics provide a visual representation of the number of contacts who have progressed through each step during a time frame. You can also view additional details such as revenue generated by the messages in a conversation during the time frame. Visual analytics is only available once a conversation has been published.