A named group of contacts sharing attributes based on a defined filter. Contacts are moved in and out of an audience as their attributes change.
A mathematical transformation of values. Apply functions and format data to update your visualizations with calculated fields.
A cohort is a group of contacts that have performed similar behavior trends.
The analysis of the group of contacts that have performed the similar behavior trends over-time. These are unchanging groups and typically analyzed over a specific time frame.
A decile is the same as 10% (basically the decile analysis is showing 10 equal groups of customers). So if you take a group of anything and divide it by 10, each group would be considered a “decile." This can be applied to whatever metric you want to look at.
Dimensions are Individual data points (order number, shipping number, etc.) that can be represented to break down the data in a column, table with calculations or combinations applied.
A high-level grouping used as the starting point for data exploration. Select this based on the type of question you'd like to ask.
A filter allows you to define rules to segment your data by available dimensions and measures.
Looks, also referred to as pre-built tiles, are individual data visualizations that can be viewed on their own or utilized within a dashboard.
The numerical metric that's being used in the visualization.
Used when analyzing large groups of data to transform and summarize selected columns and rows to obtain a desired report structure or data visualization.
A group of contacts who had or has a set of criteria in common. Creating segments allows you to target the group of contacts who fit that criteria at the time the segment was created.
A general pattern that data follows over-time.
TTM (Trailing Twelve Months)
Trailing twelve months is a measurement calculating a twelve month period immediately before the date of the pulled report.
TY (This Year)
A report of the current calendar year.
Visualizations are the chart, graph, text, table, or map chosen to represent your data on the dashboard from the tiles that you've created.
Cartesian Charts: Column, Bar, Scatter, Line, Area
Pie and Donut Charts: Pie Chart, Donut Multiples Chart
Progression Charts: Funnel Chart, Timeline Chart
Text and Tables: Single Value Chart, Single Record Chart, Table Chart
Maps: Interactive Map Chart, Map Regions Chart, Map Points Chart