The NextGen Homepage provides a hub for your quick analytics insights and an integrated AI-assistant to help you build segments, understand your reporting, and more.
Listrak Assistant
Listrak's AI-integrated assistant lets you ask questions to help improve your program. You can ask questions to help you:
Build NextGen Segments
Build or Edit Journeys
Gather Analytics Insights
Access the Listrak Help Center content within the platform
đ Learn more about Listrak Assistant.
Quick Insights Overview
The Quick Insights section displays reporting across the entire organization including the email and mobile channel.
đĄ Switch to another organization in the sidebar to update reporting for additional domains.
Revenue: Displays direct last-click revenue generated by your messages in the last 30 days. A pill displays the change in revenue compared to the previous 30 days.
Delivered: Displays the number of messages that reached a user's inbox or mobile device. A pill displays the change in delivery rate compared to the previous 30 days.
Click Rate: Displays the click percentage (calculated by clicks/delivered) for all messages. A pill displays the change in the click rate compared to the previous 30 days.
Conversion: Displays the number of orders placed after a customer clicked through a message. A pill displays the change in conversion rate compared to the previous 30 days.
đĄ Click on the name of a specific channel to filter the quick insights to that channel.
Performance
Gain deeper insight into your marketing program in this section.
Total Revenue: See the total revenue over the last 30 days across all message types at the top of the graph.
The pill reflects the change in revenue over the previous 30 days.
The graph further breaks down the revenue by the types of messages you send from Listrak: broadcast marketing, automated journey messages, and transactional messages sent via journeys or API.
Click View Revenue Analytics to view the full Revenue cross-channel dashboard.
Total Subscribed Contacts: See the total number of unique contacts subscribed to at least one list in your organization.
The pill reflects the changes in unique contacts count over the previous 30 days.
The graph displays subscriber counts over time. Hover over the graph to see the subscriber count at a specific time.
Click View Contact Analytics to view the full Contacts cross-channel dashboard.
Recent Messages
Each card represents a single broadcast one-time message.
Data includes: subject line or message name, revenue, open rate, and click rate.
Click View Message Analytics to view the in-depth message details report for the specific message.