System tags are Listrak-specific values that allow you to insert contact-specific information, date-related information, or list management tags such as unsubscribe links into a message. Values such as email will be unique to the contact receiving the email while values such as date will be based on a contact's device date and time. Paste any of the code snippets into your message using Composer, HTML, or Plain Text.

💡 Dynamic Tags and System Links will appear as pre-built selections within Listrak Composer that can be selected from the Dynamic Tags drop-down.

This tag dynamically populates the email address of the contact being sent the email. This is often used in the footer of an email to indicate "this email was sent to:."
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The email key is a Listrak-specific encoded version of the email address of the contact being sent the email. Email key is may be referenced in Listrak solutions, such as a preference center, that loads contact specific data.

This tag displays the external contact ID of a contact and can be used in an email or referenced in a URL. This contact ID can be specified during an import of contacts to tie them to additional systems outside of Listrak.
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This tag displays the Universal Email Key if you have enabled SHA256 in the list settings or message. The Universal Email Key is an encoded version of the email address of the contact being sent the email.

This tag will display the name of the list from which the message was sent. E.g. Master List.
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This tag displays the the current date using a time stamp in a long format where all values are fully written out: "Monday, August 31, 2022."
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This tag displays the current date using a time stamp in a short format: "8/31/2022." The date will use the American short format of MM/DD/YYYY.
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This tag displays the current month. The month will be displayed in a text format. E.g. May. This can be used in any text element, for example, as a text headlines for Recommendations: Top Picks for #Listrak\DateStamp Format=MMMM# would display as Top Picks for May.
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This tag displays the current year. This is often used in the footer of an email to represent a copyright.
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This tag displays the current date time stamp in a numeric format: "050422080023."
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This tag displays the date stamp in any format you would like by following the .net date structure.
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This tag displays an offset date stamp in any format you would like by following the .net date structure. The offset date allows you to shift a set number of days after the current date. E.g. Use the offset to display a coupon expiration 30 days after the message was sent. For more information on .net date structure, click here.

Appending the expiration tag after the #Listrak\Email# tag to both the image and link URL for each product in a Product Recommendation's Merchandise Block will disable the automatic product refresh for X number of minutes. E.g.: To disable the refresh for 72 hours the tag would be /expires/4320

This tag disables tracking on specific links in your email. This may be necessary based on the format and structure of your site. To use this tag in Composer, add the #Listrak\NoTrack# in a text element before the element you do not want to track and another text element with #/Listrak\NoTrack# after the element.
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This tag can be used in a message to reference content from an external source using Content URL and specifying where Listrak should retrieve the content. Not available in Composer.

This tag generates a view in browser link. The browser link will display any dynamic data, such as profile fields, dynamic content, or recommendations based on the data currently known about a contact. This may result in different content appearing in the email and the browser version.
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This tag generates a generic unsubscribe link that will unsubscribe the contact from the list from which the email was sent. A contact will not be unsubscribed from additional lists unless these lists are tied to the same suppression list. ⚠️ If you have a preference center the unsubscribe link will not direct to the preference center.
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This tag generates an unsubscribe link that directs to customized landing page by providing the URL of this page. This should not be used to redirect to a preference center as the preference center generates it's own unique link.
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This tag generates a forward to a friend link. This link will send a clean version of the HTML to the new contact rather than forwarding the version from your inbox, which may break the HTML rendering.
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This tag generates a double opt-in link a contact must click when sent a double opt in message to resubscribe to the list.
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This tag generates a link a contact can use to change the email address that is receiving your messages. Any profile data, such as name or address, will be associated with the new email address.
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This tag generates a share with your network link for Facebook.
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This tag generates a share with your network link for Twitter.
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This tag generates a share with your network link for LinkedIn.
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