SYSTEM TAGS

System tags are Listrak-specific values that allow you to insert contact-specific information, date-related information, or list management tags such as unsubscribe links into a message. Values such as email will be unique to the contact receiving the email while values such as date will be based on a contact's device date and time. Paste any of the below code snippets into your message using Composer, HTML, or Plain Text.

Dynamic Tags
 

Email Address

#Listrak\Email#

This tag dynamically populates the email address of the contact being sent the email.
 

Email Key

#Listrak\EmailKey#

A Listrak-specific encoded version of the email address of the contact being sent the email.

External Contact ID

#Listrak\ExternalContactID#

This tag displays the external contact ID of a contact and can be used in an email or referenced in a URL.
 

Universal Email Key

#Listrak\UniversalEmailKey#

This tag displays the Universal Email Key if you have enabled SHA256 in the list settings or message. The Universal Email Key is an encoded version of the email address of the contact being sent the email.

List Name

#Listrak\ListName#

This tag will display the name of the list from which the message was sent. E.g. Master List.
 

Date Stamp Long

#Listrak\DateStampLong#

This tag displays the the current date using a time stamp in a long format: "Monday, August 31, 2022."
 

Date Stamp Short

#Listrak\DateStampShort#

This tag displays the current date using a time stamp in a short format: "8/31/2022." The date will use the American short format of MM/DD/YYYY.
 

Current Month

#Listrak\DateStamp Format=MMMM#

This tag displays the current month. The month will be displayed in a text format. E.g. May.
 

Current Year

#Listrak\DateStamp Format=yyyy#

This tag displays the current year.
 

Date Stamp Numeric

#Listrak\DateTimeStampNumeric#

This tag displays the current date time stamp in a numeric format: "050422080023."
 

.Net Date Stamp

#Listrak\DateStamp format=MM/dd/yyyy#

This tag displays the date stamp in any format you would like by following the .net date structure.

Offset Date

#Listrak\DateStamp format=MM/dd/yyyy OffsetDays=30#

This tag displays an offset date stamp in any format you would like by following the .net date structure. The offset date allows you to shift a set number of days after the current date. E.g. Use the offset to display a coupon expiration 30 days after the message was sent. For more information on .net date structure, click here.

Product Recommendations Expiration

/expires/format=Minutes   

Appending the expiration tag after the #Listrak\Email# tag to both the image and link URL for each product in a Product Recommendation's Merchandise Block will disable the automatic product refresh for X number of minutes. E.g.: To disable the refresh for 72 hours the tag would be /expires/4320

 

No Track Tag

#Listrak\NoTrack#<a href="URLHERE">Link Text</a>#/Listrak\NoTrack#

This tag disables tracking on specific links in your email. To use this tag in Composer, add the #Listrak\NoTrack# in a text element before the element you do not want to track and another text element with #/Listrak\NoTrack# after the element.
 

Content URL Tag

#Listrak\Content URL="URLHERE"#

This tag can be used in a message to reference content from an external source using Content URL. Not available in Composer.

 

Browser Link

[[BrowserLink]]

This tag generates a view in browser link.
 

Unsubscribe Link

[[UnsubscribeLink]]

This tag generates a generic unsubscribe link. ⚠️ If you have a preference center the unsubscribe link will not direct to the preference center.
 

Unsubscribe Redirect

[[UnsubscribeLink]]?redir=URLHERE

This tag generates an unsubscribe link that directs to customized landing page by providing the URL of this page.
 

Pass Along Link

[[PassalongLink]]

This tag generates a forward to a friend link. This link will send a clean version of the HTML to the new contact rather than forwarding the version from your inbox, which may break the HTML rendering.
 

Opt In Link

[[OptInLink]]

This tag generates a double opt-in link a contact must click when sent a double opt in message to resubscribe to the list.
 

Change Address Link

[[ChangeAddressLink]]

This tag generates a link a contact can use to change the email address that is receiving your messages. Any profile data, such as name or address, will be associated with the new email address.
 

SWYN (Share-with-your-network)

Facebook

[[FacebookLink]]

This tag generates a share with your network link for Facebook.
 

Twitter

[[TwitterLink]]

This tag generates a share with your network link for Twitter.
 

LinkedIn

[[LinkedInLink]] 

This tag generates a share with your network link for LinkedIn.
 

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