SYSTEM TAGS

System tags are Listrak-specific values that allow you to insert contact-specific information, date-related information, or list management tags such as unsubscribe links into a message. Values such as email will be unique to the contact receiving the email while values such as date will be based on a contact's device date and time. Paste any of the below code snippets into your message using Composer, HTML, or Plain Text.
 

#Listrak\Email#

The email address of the person to which the email is being sent.
 

#Listrak\EmailKey#

The "hashed" version of the email address of the person to which the email is being sent. This is an encrypted value.
 

#Listrak\UniversalEmailKey#

Displays the Universal Email Key enabled enabling SHA256 in the list settings or message.

#Listrak\ListName#

This will display the name of the list from which the message was sent.
 

Date Formatting

#Listrak\DateStampLong#

Displays the date time stamp in a long format: "Monday, August 31, 2015."
 

#Listrak\DateStampShort#

Displays the date time stamp in a short format: "8/31/2015."
 

#Listrak\DateStamp Format=MM#

Displays the current month.
 

#Listrak\DateStamp Format=yyyy#

Displays the current year.
 

#Listrak\DateTimeStampNumeric#

Displays the date time stamp in a numeric format: "083115171659."
 

#Listrak\DateStamp format=MM/dd/yyyy#

Displays the date stamp in any format you would like by following the .net date structure.

#Listrak\DateStamp format=MM/dd/yyyy OffsetDays=30#

Displays an offset date stamp in any format you would like by following the .net date structure: For more information on .net date structure, click here.

/expires/format=Minutes   

Appending the expiration tag after the #Listrak\Email# tag to both the image and link URL for each product in a Product Recommendation's Merchandise Block will disable the automatic product refresh for X number of minutes. For example: To disable the refresh for 72 hours the tag would be /expires/4320

 

Other

#Listrak\NoTrack#<a href="URLHERE">Link Text</a>#/Listrak\NoTrack#

To avoid tracking certain links, wrap links with the no track system tags.
 

#Listrak\Content URL="URLHERE"#

Content can be added to a message from an external source using Content URL. Not available in Composer.

 

[[BrowserLink]]

Generates a view in browser link.
 

[[UnsubscribeLink]]

Generates an unsubscribe link.
 

[[UnsubscribeLink]]?redir=URLHERE

A customized landing page can be chosen on a per link basis by adding this query string.
 

[[PassalongLink]]

Generates a forward to a friend link.
 

[[OptInLink]]

Generates the double opt-in link a client must click when sent a double opt in message to resubscribe to the list.
 

[[ChangeAddressLink]]

Generates the link used to change a contacts email address while retaining segmentation data.
 

SWYN (Share-with-your-network)

[[FacebookLink]]

Generates a share with your network link for Facebook.
 

[[TwitterLink]]

Generates a share with your network link for Twitter.
 

[[LinkedInLink]] 

Generates a share with your network link for LinkedIn.
 

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