Protecting your online reputation is important when marketing your business on the internet. With search engine optimization (SEO) and your email marketing campaigns, it's important to provide accurate and engaging information to your customers to promote your businesses ratings on the search engine hierarchy.


When utilizing search engine optimization (SEO), it's important to prioritize your search engine keywords and phrases, however, the contents of your email are also visible to your online reputation. Use language knowing that it will be noticed in the SEO process.

NOTE: If you are linking to a non-reputable link, the content and reputation of the websites may appear in your SEO. This could reach future audiences and deteriorate your products from appearing higher in a search engine.


Controlling the Assault of Non-solicited Pornography and Marketing Act (CAN-SPAM) is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to stop you from emailing them, and spells out tough penalties for violations. Complying with the CAN-SPAM requirements helps to build online credibility. Read the requirements about CAN-SPAM.


Canada's Anti-Spam Legislation (CASL) establishes rules for sending commercial electronic messages (CEM) and prohibits the unauthorized alteration of transmission data. The legislation requires that consent is obtained before sending a CEM. CASL applies to every CEM sent from or accessed by a computer system located in Canada. Read more about CASL.

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