Before moving to this next step, be sure to set up the transactional message segmentation fields. The third step to setting up your transactional messaging campaign is to create your messages. Create your transactional message and add your segmentation field group segments to the transactional message by following the below steps.

  1. Navigate from the home menu to Authoring.
  2. Then Transactional Messages.
  3. Click Create Message.
  4. Navigate to the Personalization Control Panel.

5. Select the Personalization Fields that are applicable for your transactional campaign.
6. Copy and Paste these fields into your message wherever you want to add the attribute.

BUILDING YOUR MESSAGE

For this example, we will add the applicable fields to our already designed email. 

ORDER NUMBER

  1. Locate the field you will be inserting the tag for.

   2. Select your Personalization Tag.
   3. Copy and Paste your tag into the designated area of code.

CART CONTENTS

To recreate your cart contents, create your OrderContents field in your existing field group. Instead of a text field, create a contact content block (CCB). This allows for the information for each shoppers cart to be dynamically generated as their orders are placed.

  • NOTE: A data type of Contact Content Block (CCB) segments, allow you to pass segmentation information, including HTML, to populate a section of an email. For example, passing the product layout HTML to display a customers ordered items.

Populate this area of code for every item in the cart. In this example, there is only one item in our cart. 

  1. Locate your cart contents in the HTML.
  2. Replace the order contents with the CCB tag.

This will populate that information for the items in the order.

CREATING A PRODUCT LAYOUT USING INDIVIDUAL SEGMENTATION TAGS

In the above sections, we walked through setting up the product layout using a block of HTML, referred to as a CCB. Using a CCB allows the customer's information to be populated in the HTML with a segmentation field, and reiterated for every item that is in a customer's shopping cart.

However, you can also pass this information to Listrak using individual segmentation tags. The data attributes that are being used need to match the applicable segmentation fields. For example: SKU1, SKU2, imageurl1, imageurl2. 

After you have the applicable segmentation fields set up, you can use Dynamic Content to filter on the segmentation fields to show the product design layout in the transactional message. Add the applicable dynamic content to the HTML email, then apply filters to add the segmentation fields to the email. Learn more about setting up Dynamic Content with HTML here

The filters for the Dynamic Content would verify that a value is being passed for the SKU segmentation fields. For example, the product would check for SKU1. If SKU1 is empty, then it checks for SKU2 to populate, populating for the applicable item. If the value is empty, it wouldn't appear in the message.

ORDER SUMMARY

The remaining personalization fields that were created in the previous article are going to be included in the below section. Simply copy and paste the fields into the appropriate areas.

After you have populated the designated tags, your email will appear as shown below:

Congratulations, your message has been created! 

Next, be sure to set up authentication before sending a Transactional Email REST API call.

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