Transactional Campaigns are used to send transactional messages about a type of event that occurred, such as shipping and order confirmation. However, you can add Recommendations to these emails to drive customers make to your site and make a second purchase.

SUGGESTED STRATEGIES

ORDER CONFIRMATION

  • Goal: Cross-sell products that have been purchased.
  • Base Ingredient: Frequently Bought Together or Purchased This, Purchased That.
  • Backup Recipe: Top Sellers, Trending (using different attribute).

RETURN CONFIRMATION

  • Goal: Offer similar products to the item returned.
  • Base Ingredient: Similar Products.
  • Backup Recipe: Top Sellers, Trending (using different attribute).

SHIPPING CONFIRMATION

  • Goal: Cross-sell products that have been purchased.
  • Base Ingredient: Purchased this, Purchased That.
  • Backup Recipe: Top Sellers, Trending (using different attribute).

You may need to use Custom URL Variables in the above strategies. Click here to learn more about how to set up Custom URL Variables.

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