SMS KEYWORD CAMPAIGN DASHBOARD

Use the Keyword Campaign Dashboard to view analytics in relation to opt-ins from your keyword campaigns, along with the active, scheduled, and completed keyword campaigns.

 The data grid represents the following:

  • Name: The name given to the keyword campaign.
  • Keyword: The keyword associated with the campaign.
  • List Name: The list to which the contacts will be subscribed.
  • Start Date: The date the keyword campaign began or is scheduled to begin.
  • End Date: The date that the keyword campaign is going to be completed.
  • Opt-in: The number of opt-ins generated from that keyword campaign.

NOTE: Opt-ins are unique to a short code, but are also important at the keyword campaign level, as it provides an opportunity to solicit additional information, such as an email address, zip code, and birthday. This provides an indication of the success of your programs under the short code.

  • Active: Keyword campaigns that are currently running and haven't reached their end date.
  • Scheduled: Keyword campaigns that haven't started.
  • Complete: Keyword campaigns that have reached their end date.

Before viewing the data, select a date range from the date drop-down menu. By default, a 30-day window of data will be presented.

After a date range is selected, you will receive analytics on opt-ins generated from the keyword, the list they are associated with, and how many opt-ins per day.

NOTE: A opt-in is unique to a short code. If a phone number already exists on your short code, as it was acquired from another keyword campaign, it would not count towards your opt-ins represented on the current keyword campaign dashboard.

CAMPAIGN CONVERSATION

Here you will find the messaging associated with a keyword campaign. Click the edit button to modify the messaging associated with this keyword campaign.

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