A text qualifier is a character used to distinguish the point at which the contents of a text field should begin and end. Say you need to import a text file that is comma delimited (separated by commas), and one of fields is a description that could potentially contain a comma. You can use a text qualifier to show that the comma is meant to be included within the text field-- not to be used as a separator. 

Example of a Text Qualifier:
The file to be parsed looks like this:

Email Address, First Name, Job Title
jdoe@company.com, John, CEO
jane@company.com, Jane, Director, HR

The above example file would be parsed out like this:

Jane's title is technically "Director, HR." But, because we're using a comma delimited list, "Director" and "HR" will each fall into their own columns. To avoid this separation, we can use a single or double quote text qualifier to designate that "Director, HR" belongs as a single unit in the Job Title Field.

The file using text qualifiers looks like this:

Email Address, First Name, "Job Title"
jdoe@company.com, John, "CEO"
jane@company.com, Jane, "Director, HR"

The above example file would be parsed out like this:

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