Listrak allows you to specify the name of the parameter and the value pairs to be added to every link in authored messages. This feature is helpful when using other web analytics platforms, and can be used when adding a coupon or promotional code to the links in your messages. The content is then passed to the website.
HOW DO I ENABLE CUSTOM URL VARIABLES?
1. Navigate from the home menu to Manage.
2. Go To Lists.
3. Click the three dots on the right-hand side of a list.
4. Click Settings.
5. Navigate to Web Analytics Integration.
6. Toggle the option to select Yes for Enable Custom URL Variables.
7. Enter a URL Key and URL Value.
TIP: The key is the name of the parameter in the message being sent and the value is what the key will equal. The value can be text or numerical.
NOTE: You can add up to 10 keys and values. Certain keys cannot be used that are used by other analytics integrations, such as 'utm_medium' that is used in Google Analytics.
CUSTOM URL VARIABLES IN MESSAGE AUTHORING
Once enabled, the analytics integration will appear when you create a new message.
You can select to use the settings from your list.
After your URL key and value are added, they will be reflected as indicated in the list settings, or you can use the values specified on that page.