Activating conversion tracking allows you to easily report on how much revenue is generated through your email sends. Listrak Professional Services will first help you to install our JavaScript framework onto your site to allow us to capture order data. Once the JavaScript framework has been installed onto your site, Listrak Professional Services enables conversion tracking for your account. This gives you the option to enable tracking on individual lists.

NOTE: If you do not see the option to enable tracking, contact your account manager or Listrak Support at

If you have multiple lists, these setting must be applied to each list. To activate conversion tracking which will populate the conversion dashboard:

  1. Navigate from the home menu to Manage.
  2. Go to Lists.  
  3. Click the three dots on the right-hand side of a list.
  4. Click Settings.
  5. Select Yes to Enable Listrak Conversion Analytics tracking.

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