This procedure ensures that, from a subscriber's perspective, the email is coming from the sender with no mention of Listrak. More importantly, branding settings improve deliverability by distinguishing your email campaigns from other email senders, so your good reputation is not negatively affected by other companies. Read Ensure Branding is Complete to follow the simple steps required to completed your branding and authentication.

NUMBER 2: CHECK FOR MANDATORY MESSAGE ELEMENTS

There are three elements that are absolutely mandatory for your email send: a browser link, an unsubscribe link, and a physical mailing address. 

  • Browser Link: The browser link appears at the top of the message and directs subscribers that cannot view HTML to a web-hosted version of the message. Navigate from the home menu to Manage.Go to List.Then List Settings.Scroll to the message composition section.Select Yes for the setting Automatically insert the browser link at the top of the message? 

Now you'll have a default link inserted into each email that looks like this: 

You can still opt to code your own version of this link. If you do, your coded version will simply override the default. Find the code you need here: Support > Code Support > Email Browser Link. Here's an example of what a coded link might look like:

  • Unsubscribe Link: The unsubscribe link appears at the bottom of the message and allows contacts to opt-out of your list. It's important to allow them to easily do so because it is much worse for deliverability if those contacts mark you as SPAM. Navigate from the home menu to Manage.Go to List.Then List Settings.Scroll to the message composition section.Select Yes for the setting Automatically insert the list removal link at the bottom of the message?

Now you'll have a default link inserted into each email that looks like this:

You can also opt to code your own version of this link. If you do, your coded version will simply override the default. Find the code you need here: Support > Code Support > Email Unsubscribe Link. Here's an example of what a coded link might look like: 

  • Physical Address: Always include a physical mailing address. This is one component of the CAN-SPAM laws. Read more in CAN-SPAM Act

NUMBER 3: ENABLE GOOGLE ANALYTICS TRACKING

Once Google Analytics tracking is enabled, you’ll be able to include campaign and content values on the authoring page when creating messages.

  1. Navigate from the home menu to Manage.
  2. Go to Lists.
  3. Then List Settings.
  4. Scroll down to web analytics integration.
  5. Select Yes to enabling tracking for Listrak Conversion Analytics, Google Analytics, and all domains:

NUMBER 4: ASSIGN CAMPAIGN INFORMATION TO YOUR MESSAGE

You should always assign a campaign to each of your messages. The campaign name is used to organize various emails within Listrak. For example, if all messages sent in July are added to the July 2016 campaign, you’ll be able to view that campaign as a subtotal in analytics. 

  1. Navigate from the home menu to Authoring.
  2. Go to Saved Messages.
  3. Select your email. 
  4. Under message settings, enter a Campaign name. 

Another area of the authoring page that includes campaign is third-party web analytics integration (Google Analytics) and Listrak conversion analytics integration. When Google Analytics is enabled, Listrak automatically codes each link so that Google Analytics will track it. The medium is email and the source is Listrak, but you can enter the campaign name and content field. Best practice is to use a naming convention that includes the date of deployment and does not include spaces.

In the example below, the campaign name includes the date as well as the Listrak campaign name, and the content field is the campaign type. Ideally, Google Analytics and Listrak Conversion campaigns should match. 

NUMBER 5: ALIGN YOUR PREHEADER TEXT WITH YOUR MESSAGE CONTENT

Many email marketers include a line of text above the body of the message. Depending on the domain, this preheader will appear in the inbox with the subject line. If you choose to include a preheader, ensure that the text supports the subject line and content of the message. Below is a Gmail example from LOFT. 

Now, here is how the message appears in the inbox. Notice that the preheader appears in the subject line. 

NUMBER 6: CHECK TO ENSURE IMAGES ARE PROPERLY LOADED

Listrak offers a media library to upload and store images to be used in your messages. This feature can be accessed via Authoring > Content & Media > Media Library or from the WYSIWYG toolbar.

Once images are loaded, they will appear within the folder structure. Remember, if you move, rename, or delete an image, the link will break and it will not appear in the email – even if that email was already deployed. Double check to ensure that image names have not been changed and that no links are broken. We'll send a test message in step Number 10, providing you with the opportunity to verify that your images are rendering properly.

TIP: All image links are based on the image name. So if you notice that you have the incorrect image in your email, you can simply upload a new version using the same name. The new image will appear in your email and you won't have to change the link. 

NUMBER 7: APPLY HYPERLINK BEST PRACTICES

You should always define a target and enter a title tag when using hyperlinks. When the target is set to New Window, the hyperlink will open in a new browser window. The included title tag is used in Google Analytics and Listrak link tracking. Also, remember to hyperlink the main logo in your message to your website.

In HTML, the link above appears as: 

<a href="http://www.styleco.com" target="_blank" title="StyleCo Homepage">Visit Our Website</a>

NUMBER 8: TO MULTIPASS OR NOT TO MULTIPASS...

The MultiPass feature allows you to deploy messages to only those who received the first message but didn't open it. The second pass can be the same email content as the original, just with an updated subject line. It's very important that you discuss this option with your account manager and together make an informed decision, as it can potentially negatively affect deliverability during the "warming up" phase as a new client. 

NUMBER 9: CONFIRM YOUR SEND OPTIONS

The confirmation page in Authoring > New Message (or Saved Messages) displays the most important information concerning your send. Take a moment to verify the following: 

  • Message is scheduled for the intended date
  • Message is being sent to the desired segment of your list
  • Message is being sent to the correct list name
  • Message include the correct subject line

To view your send confirmation, click Schedule to Send or Send to List

NUMBER 10: TEST, TEST, TEST

Now you're ready for the most critical step: testing. You can send a test message one of two ways:

  • Send Test: You can find the Send Test button at the top and bottom of the authoring page. It defaults to the email address of the person logged into Listrak. You can change the address, but only one address at a time may be entered.
  • Send Review: The Send Review button is located in the bottom left-hand corner of the authoring page. To define the review group, go to Manage > Lists > List Settings. Scroll down to List Review Group and enter the email addresses of people who should proof the message.

Steps for testing: 

  1. Click on every link to make sure the hyperlinks work and are directed to the correct target.
  2. Open and click the message in multiple domains such as Gmail, Yahoo, Hotmail, etc.
  3. Open and click the message in multiple email clients such as desktop, mobile phone, tablet.
  4. Ensure that the images in the message render clearly.
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