Often times your target audience will consist of a variety of factors, not just one set of criteria; using a combination of AND/OR operators will make it easy for you to build those segments.

THINGS TO CONSIDER WHEN CHOOSING OPERATORS

AND operators:

  • All rules must be met by the contact

  • This operator is more restrictive

  • The segment count will become smaller than if the OR operator was used

OR operators:

  • Only one of the rules must be met by the contact

  • This operator is more inclusive

  • The segment count will be larger than if the AND operator was used

BUILDING WITH INVERSE OPERATORS

These examples are intended to provide general guidance when using filter operators. Data will be specific to each account.

Example 1: Deliverability based on Domain and Engagement

Only Gmail contacts that have either subscribed in the last 30 days OR last opened in the last 90 days

Tip: Consult with the Listrak Deliverability team or your Account Manager for Deliverability filters specific to your subscribers.

Example 2: Subscription Time Frame based on Source

Contacts who have subscribed within the last 30 days AND through the Popup OR

Contacts who have subscribed within the last 90 days AND through the Footer

Example 3: Subscription Time Frame based on Source with Purchase from Category

Contacts who have subscribed within the last 90 days, but not through the Popup AND they purchased from either the holiday OR sale categories

Tip: You can exclude contacts by using any of the 'Is Not' operators within a rule

Example 4: Opt-down Status with Specific Content-type Interests

Contacts whose email preference center's opt-down status* is either weekly OR daily, OR they selected interests* in both holiday AND sale emails

*Data collected from a Listrak email preference center

Example 5: Opt-down Status with Content-type Interests

Contacts whose email preference center's opt-down status* is either weekly OR daily AND they selected interests* in either holiday OR sale emails

*Data collected from a Listrak email preference center

Two important things to note about how the segment counts are calculated:

  • The order of the groups does not alter the segment count

  • The rules within each group will be evaluated, and then the groups together

Learn more about Segment 2.0 components, New Filter Criteria, and how to Save Segments for Reuse.

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