Email segments can be saved so that they can be quickly applied to an email and reused across messages, which reduces time consuming and redundant setup of the same segment rules while maintaining consistency and organization across marketing campaigns.
CREATING A SEGMENT FROM EMAIL AUTHORING SEGMENT BUILDER
Create a segment that can be used one time, or decide to save it after you have built it directly from the email authoring segment builder.
1. Select New One-Time Segment.
2. Click Create One-Time Segment to navigate to the segment editor.
3. Add rules to your segment.
4. When finished, click Save As Segment.
5. Enter a unique name and click Save.
6. Click Apply.
TIP: Switching to Entire List or Saved Segment will clear the New One-Time segment you created, but if you saved the segment you can still access it by selecting the Saved Segment radio button.
ADDING A SAVED SEGMENT TO AN EMAIL MESSAGE
After you have saved at least one segment, you may add it to an email message directly from the authoring page in just a couple clicks.
1. Select Saved Segment.
2. Choose a saved segment from the dropdown.
TIP: To send an email with no segmentation select the Entire List radio button and check the list in the navigation to make sure you are sending to the correct list.
MANAGE YOUR SAVED SEGMENTS
After you have saved at least one segment saved you may view it in your account by navigating to Contacts > Segments.
Segments can be deleted from the actions menu. Note: Segments that are currently applied to a scheduled message can't be deleted to avoid impacting who will receive the message.
Interested in learning more about using Segment Filter 2.0 in your email marketing program? Contact your Account Manager for more information!