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Use Store Locator throughout your email campaigns to drive shoppers to a physical store location. Configure your store location data and create designs all within the Listrak Platform.

Interested in learning more about Store Locator? Contact your Account Manager for more information!

STORE LOCATOR SETUP

1. Navigate from the home menu to Solutions.
2. Go to Store Locator.
3. Click Create Design.

4. Enter a Design Name. Please exclude special characters.
5. Select a Merchant from the drop-down menu, if applicable.
6. Click Next.

STORE LOCATOR DESIGN

HEADLINE

The headline text introduces additional information for the store details. For example, Your Nearest Location is:.

Enter your headline text and apply the following headline styles:

  • Font Family
  • Font Size
  • Line Height
  • Color
  • Style (Bold, Italic, Underline)

DETAILS

Details include store information that was passed through the store location file, such as name, address, and phone number.

Apply the following details styles:

  • Font Family
  • Font Size
  • Line Height
  • Color
  • Style (Bold, Italic, Underline)

BUTTON

Add a button as a call-to-action to drive customers to either your website, or a web page allowing them explore additional store locations. To use the website link URL, please pass this through the store location file.

Enter the button text and apply the following button styles:

  • Font Family
  • Font Size
  • Line Height
  • Button Color
  • Text Color
  • Style (Bold, Italic, Underline)
  • Shape (Square, Rounded, Circle)
  • Size (Small, Medium, Large)

FALLBACK IMAGE

Add a fallback image to ensure your contacts receive personalized content if their location is unknown, cached, or outside the radius of a store location.

1. Enter an Image Source.

  • TIP: Please use a hosted image on your own server or an image hosted in Listrak's Media Library.

2. Click Submit.

Once you've configured the above settings and styles, click Save on the left-hand side.

ADDING STORE LOCATOR TO YOUR EMAILS

GET CODE

After you've saved a store locator design, follow the below steps to access the code to add to an email.

  1. Click the three dots on the store locator dashboard.
  2. Click Get Code.
  3. Copy and Paste the code into a text editor.
  • Store Map Image: Use this link to add the map image to your email design.
  • Store Details Image: Use this link to add the store details image (headline, details, button) to your email design.
  • Fallback Image: Use this link to add the fallback image to your email design. When adding this image, be sure to add a static link to the link URL, directing customers to a store locator on your website.
  • Google Map Link: Use this link to drive your customers to Google Maps where they can find their nearest store location. You may use this URL as the Link URL for the map or details image.
  • Website Link: To use a website link, you must pass this through the store location file.

SAVED CONTENT

Before adding store locator to your emails, create saved content to quickly and easily add store locator across all of your marketing emails. Creating saved content allows you to update your store locator designs without having to manually update each email where a design is being used.

  • TIP: Saving an existing store locator design will reflect in all designs across all emails immediately. 

Follow these instructions to create a piece of saved content containing store locator.

COMPOSER

Follow the below steps to add a store locator design to your email. Add store locator wherever applicable, for example, above the footer content in our marketing email.

1. Drag and drop a two column structure onto the canvas.
2. Drag and drop an image element into each side of the two column structure.

  • NOTE: Please adjust Composer's image padding to 0px. Any padding added to your image will take up space in your message regardless of which store locator elements display. Contacts may see additional empty space in their messages with added padding. 

3. Navigate to the code that was copied above.
4. Copy the store map image URL.
5. Navigate to the two column structure.
6. Click the image element where you'd like to add the store image.
7. Click Image Source.
8. Paste the store map image URL in the image source.
9. Click Submit.

  • TIP: Be sure to update the alternative text, link URL, and link title for each element that's being added.

Next, repeat the above steps to add the store details image URL to the other column in the above structure.

  • TIP: Arrange the store map image and the store details image to best fit your design. Be sure to apply mobile styling options to this structure to deliver the best mobile friendly results!

After you've added the store map image URL and the store details image URL, follow the below steps to the fallback image to your design.

10. Drag and drop a one column structure onto the canvas.
11. Drag and drop an image element into the above structure.
12. Click Image Source.
13. Navigate to the code that was copied above.
14. Copy the fallback image URL.
15. Paste the fallback image URL.
16. Add the Google Maps link or a store locator URL to the link URL for the fallback image. This ensures your customers can find a store if one isn't displayed upon open.
17. Click Submit.

18. Click Apply Design and Save.


Interested in learning more about Store Locator? Check out our video for more information:

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