Transactional Campaigns are used to send transactional messages about a type of event that occurred, such as shipping and order confirmation. However, you can add Recommendations to these emails to drive customers to make to your site and make a second purchase.

SUGGESTED STRATEGIES

ORDER CONFIRMATION

  • Goal: Cross-sell products that have been purchased.
  • Base Ingredient: Frequently Bought Together or Purchased This, Purchased That.
  • Backup Recipe: Top Sellers, Trending (using different attributes). Please create a new recipe using the above recipe(s) and apply this recipe to utilize Global Ingredients.

RETURN CONFIRMATION

  • Goal: Offer similar products to the item returned.
  • Base Ingredient: Similar Products.
  • Backup Recipe: Top Sellers, Trending (using different attributes). Please create a new recipe using the above recipe(s) and apply this recipe to utilize Global Ingredients.

SHIPPING CONFIRMATION

  • Goal: Cross-sell products that have been purchased.
  • Base Ingredient: Purchased this, Purchased That.
  • Backup Recipe: Top Sellers, Trending (using different attributes). Please create a new recipe using the above recipe(s) and apply this recipe to utilize Global Ingredients.

TIP: To ensure the recipe applied to the Merchandise Block uses the product featured in the email to determine which products to display, a custom URL variable should be appended to the product image URL and Link URL. Applying a Custom URL variable allows you to provide the most relevant product recommendations to your buyers. Learn how by reading, Recommender Advanced: Using Custom URL Variables with Recommendations article.

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