Transactional Campaigns are used to send transactional messages about a type of event that occurred, such as shipping and order confirmation. However, you can add Recommendations to these emails to drive customers make to your site and make a second purchase.
SUGGESTED STRATEGIES
ORDER CONFIRMATION
- Goal: Cross-sell products that have been purchased.
- Base Ingredient: Frequently Bought Together or Purchased This, Purchased That.
- Backup Recipe: Top Sellers, Trending (using different attribute). Please create a new recipe using the above recipe(s) and apply this recipe to utilize Global Ingredients.
RETURN CONFIRMATION
- Goal: Offer similar products to the item returned.
- Base Ingredient: Similar Products.
- Backup Recipe: Top Sellers, Trending (using different attribute). Please create a new recipe using the above recipe(s) and apply this recipe to utilize Global Ingredients.
SHIPPING CONFIRMATION
- Goal: Cross-sell products that have been purchased.
- Base Ingredient: Purchased this, Purchased That.
- Backup Recipe: Top Sellers, Trending (using different attribute). Please create a new recipe using the above recipe(s) and apply this recipe to utilize Global Ingredients.
You may need to use Custom URL Variables in the above strategies. Click here to learn more about how to set up Custom URL Variables.