Recurring Automated Campaigns (RAC) is a great way for customers to stay engaged with your brand in an almost effortless way. Choose to send a daily, weekly, monthly reminder to your shoppers. This campaign utilizes Recommendations, but you can even pair this with Predictive Content - personalized to each individual customer each time the message is delivered.
Please keep the following in mind when creating strategies for this campaign:
- This type of campaign is delivered to customers who are in all stages of the customer journey, so it's suggested to deliver wide-reaching strategies. For example, consider that not everyone has made a purchase yet, so a strategy that focuses on purchases may not be effective.
- These recipes shouldn't compete with other marketing recipes.
- Click here for more inspiration and suggested strategies, or contact your Listrak Project Manager.