Did you know… About 28% of marketing budgets are now earmarked for content creation?
Today, it’s imperative to have the right tools in place to get your message in front of your audience. While digital marketing allows your messages to be targeted and automated, the real opportunity lies in the ability to personalize those messages and reach consumers across multiple channels in virtually real-time. The payoff is huge, but marketers still struggle to make sense of and use the vast amount of consumer data now available to them.
Predictive content solves this, using machine learning and predictive analytics to match the right content to the right consumer.
Access our Predictive Content Integration Guide by clicking the button below.
- NOTE: You must have access to Thrive, Listrak's Learning Management System to access this course. If you do not have a Thrive account, please reach out to your Account Manager or the Listrak Learning & Development Team (firstname.lastname@example.org).