The base ingredient is the foundation and the first step to creating a recipe. Learn more about how to build a recipe by reading Recommender Basics: Building a Recipe article.

Base Ingredients that require Reference Data

The following ingredients are powered by referencing customer activity. In the Recipe Builder select from 1 to 25 of the customer's most recent activities, which include: Browse, Abandoned or Purchase.

Frequently Bought Together (FBT)

  • Recommends products frequently purchased with the reference product on the same order.

  • The reference SKU must be a purchasable product to function (usually a variant or child SKU).

Purchased This, Purchased That (PTPT)

  • Based on the referenced product(s), returns other products that have been purchased by any customer whoever purchased the referenced product.

  • The reference SKU must be a purchasable product to function (usually a variant or child SKU).

Recent Activity

  • Allows you to select either purchases, in order to show items that the customer has purchased, browsed products, in order to show items that a customer has viewed, or abandoned products, to display items that have been abandoned in the cart by the customer.

  • Import manually curated related products into Listrak to serve in product recommendations (supplemental or part of the product data files).

  • Available as a base ingredient and slider ingredient.

Similar Products

  • Uses our machine learning algorithms and browse data, along with all product file information to produce products that are similar to the reference product.

  • Best left to work organically, as it controls the weighted sliders. Adding further ingredients conflicts with this recipe unless they are eliminating specific products, such as reference data.

Viewed This, Purchased That (VTPT)

  • Recommend products based on viewing behavior. People that viewed this product bought these products.

Viewed This, Viewed That(VTVT)

  • Recommend products based on viewing behavior.

  • Returns products that have been browsed by customers who have also browsed the current product in the same browsing session.


Base Ingredients that use other data

These ingredients are powered by data Listrak's receives from the product file, order summary calculations or manual SKU specifications.

CEO's Picks

  • Choose the specific products to display by entering a list of product SKUs. 

  • You may enter SKUs either comma-separated or one per line.

Gateway Products

  • Recommends products that are usually bought in a new customer’s first order.

  • Answers the question, "What products brought people to your website to begin with?"

Recipe

  • Formulate a newly crafted recipe on top of results from an existing recipe.

Top Sellers

  • Returns top-selling products by the number of units sold within a given date range.

  • Specify a time frame from the options of 7, 30, 90, or 365 days.

  • Narrow the top sellers by adding additional ingredients to target a specific category, department, or brand.

  • Returns products with the highest growth delta

  • Select a timeframe of either 7 or 30 days.

  • Choose to include only the top 25%, 50%, 75% best selling products or all products.

  • Narrow the top sellers by adding additional ingredients to target a specific category, department, or brand.

What's New

  • Returns products from newest to oldest.

  • The date used to calculate the order is the Created Date in the Listrak product file. This date cannot be modified and is set when a product is first sent to Listrak.

  • Narrow the top sellers by adding additional ingredients to target a specific category, department, or brand.


TIPS

  • Ingredients that require reference date should not be used as backups, as they will return nothing if there is no reference data, and may return too few products if there isn't enough co-occurrence data.

  • Larger product files are generally handled in sections, as opposed to the whole product catalog.

  • Click here to learn more about the product features that ingredients can use.

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