Within the popup creation process, there are four different methods for triggering popups and three different methods to targeting your popups. Learn more about each of these methods and how to use them below.


  • Entry: Allow the popup to display to a user when a page has been loaded. Enter how long to wait before displaying the entry popup.

  • Exit: Allow the popup to display to a user based on three different criteria: wait until the cursor breaks the top of the page and wait until the user has moved the mouse down 10% of the window.

  • Scroll: Allow the popup to display as a user is scrolling down the page. This option is available when the page height is at least 2 screen heights tall (this varies between desktops/laptops, tablets, and phones). This is based on the initial page load. When the page is scrolled halfway, the halfway option will pop. Bottom scroll will pop within 25% of the entire page height.

  • Button: Allow the popup to display after a user has clicked the button. These are shown regardless of what other popups are available/configured for a page. A button will remain even if a popup is popped and then closed. However, they will not display if a subscription occurs via a popup. Buttons can be popped over and over.

  • Manual: Allow the popup to display based on custom events based on your preference. These are shown regardless of what other popups are available/configured for a page. They do not obey targeting configurations (read more below), and will remain if a subscription occurs in a subscription point. These can also be popped over and over.


URL targeting can be used in cases to show specific circumstances such as:

  • Websites with multiple languages

  • Collecting subscribers with content preferences on a blog

  • Interest in a specific brand within a product page

  • Country specific targeting

  • Targeting visitors based on recency of last visit, traffic source, or location

  • Targeting subdomains

  • Interest in an event on events pages

Showing a popup on certain pages may interrupt a customer's purchase. You can also use URL targeting to hide a popup on specific pages such as:

  • Account

  • Checkout

  • Cart¬†


When using URL targeting, first select to show or don't show the popup. 

Then, add to the equation what the rule of the following URL will be: equals, contains, or doesn't contain.

Lastly, enter the URL, or part of the URL, that you'd like to include in the equation.

For example, if you'd like to show the popup on a page where a female shopper is looking at women's clothing, you may want the URL to look like the below:

  • NOTE: The order of the URL rules aren't necessary. If there are don't show rules applied, they will trump every other previously configured URL rule.

As mentioned above in the targeting examples, some of the URLs may look like this:

  • Country specific (mysite.ie): URL contains mysite.ie

  • Subdomains (de.mysite.com): URL contains de.mysite.com

  • Subdirectories (mysite.com/de/): URL contains mysite.com/de/

  • URL parameters (mysite.com?loc=de): URL contains mysite.com?loc=de


  • Google Search: glcid

  • Yahoo/Bing Search: msclkid

  • Google Adwords: utm_source, utm_medium


  • Device: Display a popup designed or triggered specifically for only desktop or mobile visitors. Leaving this section blank allows the popup to display on desktop and mobile.

TIP: Create different popups for mobile and desktop displays by just tweaking the designs slightly. Use these settings to cater to each target type.


Waiting until a website visitor has shown intent to browse, such as after visiting a few pages, can increase their likelihood to engage and improve the quality of the subscription.

You can target them by configuring the page of sessions and when to show this popup again. Simply check the show again checkbox and enter a time frame.

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