Broadcast Messages are used to send a broadcast message to everyone on the list. These are marketing messages that are used to drive traffic to a specific event or sale. Create a new broadcast message by following the below steps.
- Navigate from the SMS Home Dashboard.
- Click New Campaign.
- Then New Broadcast.
CREATING A NEW CAMPAIGN
When creating a new broadcast message, there's a three step workflow on the left-hand side.
MESSAGE SET UP
1. Enter a Message Name.
2. Select a List from the drop-down menu.
3. Apply filters, if applicable. Below are filtering examples:
Purchase behavior across email and SMS:
- Has/hasn't purchased
- Total spend
- Number of orders
- First/last order date
- Spent x in y days
- Purchased in x days
System profile fields:
- Postal Code
- Email address
Email and mobile:
- Subscribe date
- Last send/open date
- Last read/click date
- Email subscription status
4. Select to send Immediately, Schedule, or Time Zone Optimize.
Next, enter your Conversion Analytics.
NOTE: Listrak Conversion Analytics are only applicable if they are enabled at the short code level. Enable Listrak Conversion Analytics by navigating to the short code settings located under Manage.
5. Select a Campaign Type from the drop-down menu.
6. Enter a Campaign Name.
7. Enter a Campaign Version.
8. Enter the applicable Campaign Name and Campaign Content for Google Analytics.
9. Click Continue.
The second step is to enter the content of your broadcast send including necessary compliance language. Be aware that you're limited to 160 characters per message. Use the text box to enter the message content with a real-time preview located on the right-hand side.
Click the plus sign in the message to add personalization elements such as First and Last Name, Postal Code, Birthday, and Email.
After the message has been created, click Continue.
The last step before sending or scheduling your broadcast message is review. On the third step of the workflow, you will see at-a-glance message settings including:
- Message Name
- Scheduled/Send Date and Time
- Message Content
If additional edits are required at this time, you can edit the message settings or content by clicking edit on this page. By clicking edit, you will be redirected to one of the above workflow steps.
To finish creating your broadcast message, click Complete.