You are constantly gathering data about your customers, but how can you use that data to improve your email marketing strategy? The answer is simple. If your customers have provided you with data regarding their preferences and personal information, you should be using it to tailor your emails to them, creating a more personalized experience with your brand. In a study by Venture Beat, it was proven that personalization yields 2.5 times higher click through rate and 6 times more sales.
Get started today with personalization and dynamic content in Listrak application by reading the following: