Understanding Campaign Types in Listrak Analytics

If you have enabled Listrak Conversion Analytics in the Listrak Platform you will be able to specify analytics values when creating a new message. These values can be specified when creating new broadcast messages or messages used in automated campaigns.

One of these values, Campaign Type is used when reporting on which of your message types are driving your email revenue.

How Do Campaign Type Affect Reporting?

The Campaign Type is used to determine how your messages are grouped and classified on your Conversion Dashboard. When a customer converts after clicking through a Listrak email, their revenue is attributed to that specific email and to the type of campaign you are sending, such as marketing message or a Shopping Cart Abandonment campaign. The value in the Campaign Type drop-down will determine how the revenue is broken down.

In the Revenue Breakdown section you will see how much revenue was generated by each type of campaign.

Campaign Types Available

There are many different types of Campaign Types available when creating a message in Listrak. Below are the common types of campaigns and the values that are used for each campaign.

The Campaign Value is appended to each link in an email. You will see a trk_module value added to each link followed by a three letter code based on the campaign type.

When creating a new message the Campaign Type defaults to Marketing/Other because these are the most common type of messages you will create.