You are now ready to determine how a winner will be chosen and what type of test you'd like to run. By selecting Winner Determined By from the drop-down menu, you have the following options:

  • Open Rate: Out of everyone that received the email, what percentage opened it?
  • Read Rate: Out of everyone that received the email, what percentage read it?
  • Click Rate: Out of everyone that received the email, what percentage clicked on a link in the email?
  • Click to Open Rate: Out of everyone that opened the message, what percentage clicked on a link?
  • Conversion Rate: Out of everyone that received the email, what percentage made a purchase? 

NOTE: This option is only available if Listrak Conversion Analytics (Conversion Analytics if white labeled) is turned on for the list.

  • Dollar per Thousand Messages: For every 1,000 messages, how much revenue was generated?

NOTE: This option is only available if Listrak Conversion Analytics (Conversion Analytics if white labeled) is turned on for the list.

Depending on your split test, you may want to change your winner determination. For example, if you are doing a subject line split test, it would make sense to determine the winner by open rate, not read rate. After you have selected your winning criteria, you have two test types to choose from:

  • Winner Takes All
  • Standard Test

WINNER TAKES ALL

The winner takes all split test will send your message to a portion of your test group. After the time frame for testing is over, the remainder of the test subscribers will receive the winning message.

NOTE: The Winner Takes All option is not available if you are conducting a Delivery Date or Delivery Time split test.

STANDARD

The standard split test will simply send the entire split test and not take into account a remainder group to send the winning message to. With either of these split tests, you can adjust the amount of customers that get a particular message by adjusting the slider bar back and forth. Below is an example of adjusting the slider for a four-way standard split test.

 

NOTE: The winner takes all option maintains the same ratio across every split group. You can, however, adjust the percentage of the group that makes up the remainder.

After you have selected what type of test to send, the winning criteria, and the percentage of subscribers to send to, click Apply.

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