This guide is designed to take you step by step through setting up your Facebook Lead Ads Automation.
1. Connecting Listrak Exchange to Your Facebook Business Page
Using Listrak Exchange, you can automatically sync Facebook Lead Ad subscribers from Facebook to Listrak in real-time when they subscribe. The first step in setting up this automation is to connect Listrak Exchange to your brand's Facebook Business Page.
Click here to learn more about connecting your Facebook business page.
2. Creating Listrak Subscription Points
Listrak Subscription Points are used to add new subscribers to your list. Subscription Points also trigger events. For example, Facebook Lead Ad subscribers can be added to the list of your choice and receive an email Welcome Series with an offer or Product Recommendations. Ultimately, you will use Listrak Exchange to associate a Listrak Subscription Point to a Facebook Lead Ad form. Click here to learn more about creating your Listrak Subscription Points.
3. Creating a Welcome Series for Lead Ad Subscribers
Using Listrak Exchange, we recommend re-engaging new Facebook Lead Ad subscribers with an email Welcome Series. The email Welcome Series is used to provide the new subscriber with an offer or coupon code as well as introduce them to popular products from your catalog.
Click here to learn more about creating a Welcome Series.
4. Building Your Facebook Lead Ad Campaign in Facebook Ads Manager
Your Facebook Lead Ad Campaign is created and managed within the Facebook Ads Manager. When creating your campaign, you'll also create the Lead Ad form that is used to collect the subscriber information directly within the Facebook news feed. You must create a Facebook Lead Ad Form before it can be connected to a Listrak Subscription Point in Listrak Exchange.
Click here to learn more about Facebook Lead Ads and Lead Ad Forms.
5. Testing Your Facebook Lead Ad Workflow
Now that you’ve completed all previous steps, you can test your Facebook Lead Ad workflow. Facebook offers a Lead Ad testing tool that allows you to submit test leads using your newly created Facebook Lead Ad form. After submitting your test lead, confirm that the subscriber was added to your Listrak list.
Click here to learn more about using the Facebook Lead Ad tester.
6. Publishing Your Facebook Lead Ad Campaign
Click here to learn more about publishing your Facebook Lead Ad campaign.