If you are seeing that some of your messages aren’t displaying revenue or tracking conversions, follow the below steps to troubleshoot.

LINK REDIRECTS

Link redirects occur when a user tries to access a website URL, but are taken to a different URL as the final destination. Send yourself a test message to check your links by following the below steps. 

1. Navigate to the message.
2. Navigate to the bottom.
3. Click Send Test.
4. Send yourself a Test of the message.

NOTE: For more detailed instructions on sending a test message, click here.

5. Click each link in the test message.

In each link you should see trk_msg and trk_contact parameters in the URL. For example: https://www.mywebsite.com/home?trk_msg=12345&trk_contact=678910

If you see those parameters getting dropped, then the links may be redirecting to another page after you click through the links in the test message. This issue can be caused by a couple different things:

  • Your webpages need to be setup to allow URL parameters.
  • You can test this by appending ?email=test as a URL parameter on your webpages.
  • Your Listrak messages need to contain the final destination links, not links that redirect to the final destination.
  • Links may be redirecting due to special characters in the URL. You will want to make sure your webpages are set up to handle these or remove the spaces in your link title tags and Google Analytics parameters on your Listrak messages. Special characters are: +, %, $, *, etc.
  • You could have upgraded your website from HTTP to HTTPS and didn’t change your links to HTTPS in your Listrak message. This could cause a redirect and drop the URL parameters depending on how your webpages are set up.

CLICK TRACKING

Be sure to check that the Listrak trk_ URL parameters are being tracked on your website. Check this by following the below steps.

  1. Navigate to your website.
  2. Open the browser’s network tab.
  3. Hit F12 in most browsers (or right-click and inspect element) and then click on the console tab.
  4. Set the filter to listrak.
  5. Click the preserve log checkbox.
  6. Enter ?trk_msg=testing to the end of your website URL.
  7. Then enter.

You should see a CT.ashx? call fire with the ?trk_msg=testing parameter getting tracked.

LISTRAK JAVASCRIPT FRAMEWORK

Follow the below steps to confirm that the Listrak JavaScript Framework is connected with your website.

  1. Open your website in your browser.
  2. Open the browser’s console tab.
  3. Hit F12 in most browsers (or right-click and inspect element) and then click on the console tab.
  4. Enter _ltk.
  5. Then hit enter to check to ensure the _ltk object exists.

LISTRAK CONVERSION TRACKING CODE

Test the Listrak Conversion Tracking Code by completing a test order on your website to verify that the correct network calls are communicating with Listrak.

1. Open your website in your browser.
2. Open the browser’s network tab.
3. Hit F12 in most browsers (or right-click and inspect element) and then click on the console tab.
4. Set the filter to listrak.

5. Complete a test order.

When you get to the confirmation page, you should see two requests fire:

  • T.ashx request
  • Update request

6. Click the T.ashx request.
7. Click the headers tab.

Ensure the order number is there and that the values match the values from the test order.

8. Click the update request.
9. Click the headers tab.

Ensure the order number is there and the values match the values from the test order.

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