The visual analytics section provides a collection of statistics that you can use to assess the performance of your conversation. 

1. Navigate from the home menu to Authoring.
2. Go to Conductor.
3. Then Conversations.
4. Select the conversation for which you'd like to view data.
5. Click on the Visual Analytics tab.

6. Select a predetermined date range from the drop-down menu or; enter a custom date using the Start and End fields or calendar icons.
7. Click Update.
8. Select your desired method for viewing the data by using the drop-down menu. Your view options are as follows:

  • Total Entries: This view shows you the total number of times each step was passed through by participants in the conversation.
  • Unique Participants: This view shows you the total number of times each step was encountered by a unique participant. These totals do not reflect the same person passing through the same step multiple times.
  • Current Status: This view allows you to view your conversation as it is currently running. The number of participants who are occupying each step at that moment in time will be shown.
  • Message Revenue: This view allows you to see the amount of revenue each step in the conversation has generated. 

NOTE: Conversion tracking must be enabled to view message revenue. 

ADDITIONAL FEATURES

VIEW DATA FOR ENTIRE CONVERSATION

Your conversation details appear on the right-hand side of the page and include information for the entire conversation for the applicable date range you've entered. 

  • Total Entries: the total number of contacts that have passed through the conversation. 
  • Unique Participants: the number of unique participants that have passed through the conversation. This total does not reflect the same person passing through the same step multiple times.
  • Total Denied: the number of participants that were denied entry into the conversation. A common reason for this event would be if the person is already in the conversation and tries to enter again.
  • Participants Terminated: the number of participants who've gone through the conversation and have been terminated, or simply have completed the conversation. 
  • Error: the number of participants who maxed out on the retry error limit, meaning the contact could not be processed into the conversation and multiple attempts by the system have failed. 
  • No Wait Remap: the number of participants that were terminated from the conversation when a wait step was deleted on the republished version and the deleted wait was not remapped to a new or existing wait step.
  • Unsubscribe: the number of participants that unsubscribed while in the conversation. 
  • Total Revenue: the total number of revenue generated by the step. 

NOTE: Conversion tracking must be enabled for revenue to be calculated.  

VIEW DATA FOR INDIVIDUAL STEPS

Click any step to view the data broken out for that step by itself. The data available varies based on the type of step:

TRIGGER DETAILS

  • Total Entries: the total number of times the step was passed through by participants.
  • Unique Participants: the number of times the step was encountered by a unique participant. This total does not reflect the same person passing through the step multiple times.
  • Execute on Publish: the total number of participants who enter a thread through the execute on publish mechanism. The percentage is derived from the above total divided by the number of unique participants.
  • Second/Third Event: the total number of participants who enter the thread through the thread with the second/third highest entry count. The percentage is derived from the above total divided by the unique number of thread participants.
  • Total Denied: the total number of participants who attempt to enter a thread but were denied entry and who did not enter the thread via another trigger or execute on publish. The percentage is derived from the above total divided by unique thread participants.
  • Filter: the total number of participants who were denied entry into a thread because of a trigger profile filter and who did not get access to the same thread via another trigger or execute on publish mechanism.
  • History: the total number of participants who were denied entry into a thread via a trigger because they already entered the thread once and the thread does not allow reentry.
  • Rank: the number of contacts that were denied entry into the thread based on thread rank. If a contact is already in a thread and tries to enter another thread, they cannot do so if the initial thread is higher ranking.

 GOTO DETAILS 

  • Total Entries: the total number of times the step was passed through by participants.
  • Unique Participants: the number of times the step was encountered by a unique participant. This total does not reflect the same person passing through the step multiple times. 
  • Total Redirects: the total number of entries that were redirected by the Goto Step. The percentage is derived from the above total divided by the total entries for the step. 
  • Total Denied: the total number of entries that were not redirected by the Goto Step. The percentage is derived from the above total divided by the total entries for the step.   
  • Filter: the total number of entries that did not redirect because of a segment filter.
  • Max Redirects: the total number of entries that did not redirect because the maximum number of redirects was reached.

ACTION DETAILS

  • Total Entries: the total number of times the step was passed through by participants.
  • Unique Participants: the number of times the step was encountered by a unique participant. This total does not reflect the same person passing through the step multiple times.
  • Total Actions: the total number of actions that were performed by the action step. You can drill down further by clicking the number to reach the conversation entry analytics page.
  • Total Action Errors: the total number of errors that prevented the action from taking place. For example, if you have an action step set to update a segment that no longer exists, this counts as an error and the action will not be performed.
  • Denied by Filter: the total sum of the contacts that failed the segment filter as defined by the action step.

WAIT DETAILS

  • Total Entries: the total number of times the step was passed through by participants.
  • Unique Participants: the number of times the step was encountered by a unique participant. This total does not reflect the same person passing through the step multiple times.
  • Currently Waiting: the total number of participants who are currently waiting in this wait step. The percentage is derived from the above total divided by the number of unique conversation participants.
  • Average Wait Time: the total sum of all wait durations divided by the total entries into this wait step. The current wait duration for participants who are currently waiting in this step will not be counted towards the average.

 MESSAGE DETAILS

  • Total Entries: the total number of times the step was passed through by participants.
  • Unique Participants: the number of times the step was encountered by a unique participant. This total does not reflect the same person passing through the step multiple times.
  • Total Sends: displays the total sends based on the sum of all messages associated with this step. The send count is derived via the normal reporting mechanisms of the message(s) independent of the conversation.
  • Delivered: the total delivery based on the sum of all messages associated with this step. The delivered count is derived via the normal reporting mechanisms of the message(s) independent of the conversation.
  • Bounced: the total bounces based on the sum of all messages associated with this step. The bounce count is derived via the normal reporting mechanizes of the message(s) independent of the conversation. This metric can be clicked on to drill down into the bounce details analytics page.
  • Opened: the total opens based on the sum of all messages associated with this step. The opened count is derived via the normal reporting mechanizes of the message(s) independent of the conversation.
  • Read: the total reads based on the sum of all messages associated with this step. The read count is derived via the normal reporting mechanizes of the message(s) independent of the conversation. Click the number to drill further down to the read details analytics page.
  • Clickers: the unique click count based on the sum of all messages associated with this step. The click count is derived via the normal reporting mechanizes of the message(s) independent of the conversation. Click the number to drill further down to the link tracking analytics page.

For Example: If a contact clicks a link in a message 100 times, this clicker count would only be 1 for that contact.

  • Total Revenue: the amount of revenue generated by the message. 

NOTE: Total revenue is only available if conversion analytics are enabled. 

 

Did this answer your question?